Background / Insight
A leading company in the European health care sector owning over 30 companies needed a new name and brand identity. The company had evolved from having a Nordic focus within selected areas to become a pan-European group with operations including all aspects of healthcare products and services including many different leading brands.

Positioning / Strategy
To create a strong brand for the European market with high traction among investors and health care entrepreneurs with a value creation model based on strong values and a high commitment in sustainability.