The Challenge
Blivakker, Norway’s largest online beauty store, had grown rapidly since its launch in 2007. But the brand experience had not kept pace. For sister brand Cocopanda, active in Sweden, Denmark and Finland, the challenge was even greater, as the brand was seen more as a price-driven retailer than a source of beauty inspiration. As Blivakker prepared to expand into physical retail and Cocopanda continued to grow in new markets, the need was clear: create one distinctive and inspiring brand world suitable for both brands.

The Solution
Starting with the existing purpose “We inspire you to feel amazing”, we begun building a new brand platform. The key was to shift the perspective from the brand to the individual. From “we” to “you”. That led to the communication concept “No one gets ready like you” which is celebrating the idea that beauty is less about changing how you look and more about expressing who you are.

The concept was brought to life through a bold visual identity built around the mirror as a distinctive brand element, creating a recognisable “pink thread” across every touchpoint. Two brands. One shared brand world. And one clear message: stay unique, be yourself and feel amazing. No one gets ready like you!