The Challenge
Cederroth First Aid is a Swedish pioneer in first aid equipment for workplaces and public environments. Its promise “First Aid for everyone. Everywhere.” captures a simple but important ambition: to make sure anyone can be ready to act when an accident happens. That thinking is built into the products themselves. Designed to be placed wherever they might be needed, Cederroth’s first aid solutions are always close at hand. And thanks to their intuitive design, they can be used immediately, even without previous training or experience. Our task was to bring that same sense of accessibility, reassurance and readiness into the brand’s communication.

The Solution
Building on Cederroth First Aid’s existing platform, our assignment was to evolve the brand identity, package design and work out a new communication concept. At the heart of the work was a new brand personality: First Aid Companion. More than a tone of voice, it gave the brand a clear role to play, being knowledgeable and reassuring, always close by when needed. From there, “Always by your side” emerged as a natural creative expression of the brand promise. It became the foundation for campaign communication as well as a recurring sign-off across channels, reminding people that Cederroth First Aid is never far away when something happens. Just as a true first aid companion should be.