The Challenge
Orkla Foodsolutions needed a flexible category concept to bring Felix’s bestsellers together for the fast-food restaurant segment. The communication had to build on Felix’s new brand world while standing out in a B2B category that isn’t exactly known for bold communication. At the same time, the concept needed enough flexibility to work both across the full range and for individual products.

The Solution
The result was a scalable concept designed to make a lot out of relatively simple ingredients. With the newly redesigned products taking centre stage, we created a series of playful, self-assured headlines that turned familiar fast-food favourites into category heroes. A simple system made it easy to scale the communication up or down – from broad range messaging to individual product campaigns. Everything was tied together by one clear idea: Felix – for fastfoodies.