The Challenge
As one of Sweden’s leading soft cheese brands, Kavli wanted to enter the tex-mex aisle with a rich new cheese dip packed with cheddar. The task was to create a clear launch concept that could work across reach media, social channels and in-store, while staying true to Kavli’s playful tone of voice and brand position, “Gör världen mjukare” (Making the world softer).

The Solution
In a world of gloomy headlines and everyday ups and downs, we decided to put a more delicious spin on the idea of having a dip. The result was “Upptäck livets goda dippar” (Discover life’s better dips), a playful concept that turned a new product launch into something bigger: a reminder that when life takes a dip, there’s always room for a better one. A simple idea with plenty of flexibility across channels, perfectly at home in Kavli’s softer world.