The Challenge
Each year, Risifrutti launches a limited-edition flavour for a short time. Ahead of the next product development cycle, the challenge was to create more engagement around the launch and give consumers a stronger reason to get involved with the brand.

The Solution
We turned the next limited edition into a co-creation campaign, inviting consumers to create the flavour themselves. Participants could choose up to three ingredients, name their creation and instantly receive an AI-generated pack design based on their choices.

The response was immediate. The participation target was reached in just four days, and by the end of the campaign, more than 105,000 entries had been submitted. And one of them made it all the way to the shelf. Pink Lemonade became the winning flavour – a summery combination of strawberry, lemon and elderflower. Yummy!