Launched in 1968, Bliw was the first ever liquid soap to be sold in Swedish stores. The formula, design and colour of the product have evolved over the years. In 2002, the round bubble shaped container became even rounder in design, thanks to Alessi designer Stefano Giovannoni. Bliw is now being relaunched with a new design and new fragrances.

Published by Jacob Norstedt in Design