Abba

Abba

Abba

Abba

Abba

Silvers task:
• Brand strategy
• Design Strategy
• Naming
• Brand Identity
• Packaging Design

Silvers task:
• Brand strategy
• Design Strategy
• Naming
• Brand Identity
• Packaging Design

Silvers task:
• Brand strategy
• Design Strategy
• Naming
• Brand Identity
• Packaging Design

Silvers task:
• Brand strategy
• Design Strategy
• Naming
• Brand Identity
• Packaging Design

Silvers task:
• Brand strategy
• Design Strategy
• Naming
• Brand Identity
• Packaging Design

Strategic Opportunity
Increase market share by strengthening the image as a modern, sustainable seafood brand with a focus on craftsmanship, origin, taste and community among young adults who have other needs and preferences, without losing our existing consumers.

Strategic Opportunity
Increase market share by strengthening the image as a modern, sustainable seafood brand with a focus on craftsmanship, origin, taste and community among young adults who have other needs and preferences, without losing our existing consumers.

Strategic Opportunity
Increase market share by strengthening the image as a modern, sustainable seafood brand with a focus on craftsmanship, origin, taste and community among young adults who have other needs and preferences, without losing our existing consumers.

Strategic Opportunity
Increase market share by strengthening the image as a modern, sustainable seafood brand with a focus on craftsmanship, origin, taste and community among young adults who have other needs and preferences, without losing our existing consumers.

Strategic Opportunity
Increase market share by strengthening the image as a modern, sustainable seafood brand with a focus on craftsmanship, origin, taste and community among young adults who have other needs and preferences, without losing our existing consumers.

Areas that drive positioning and development of the brand.
• Quality - The highest quality and the best taste
• Simplification - Easy for everyone to cook and eat good food
• Love of the sea - Always want the best of the sea
• Togheter - Is where people gather around new and old traditions

Areas that drive positioning and development of the brand.
• Quality - The highest quality and the best taste
• Simplification - Easy for everyone to cook and eat good food
• Love of the sea - Always want the best of the sea
• Togheter - Is where people gather around new and old traditions

Areas that drive positioning and development of the brand.
• Quality - The highest quality and the best taste
• Simplification - Easy for everyone to cook and eat good food
• Love of the sea - Always want the best of the sea
• Togheter - Is where people gather around new and old traditions

Areas that drive positioning and development of the brand.
• Quality - The highest quality and the best taste
• Simplification - Easy for everyone to cook and eat good food
• Love of the sea - Always want the best of the sea
• Togheter - Is where people gather around new and old traditions

Areas that drive positioning and development of the brand.
• Quality - The highest quality and the best taste
• Simplification - Easy for everyone to cook and eat good food
• Love of the sea - Always want the best of the sea
• Togheter - Is where people gather around new and old traditions

Background / Insights
Abba is one of the Nordic region's largest brands in seafood. Abba has both products for everyday life and holidays. The target group needs to be rejuvenated from below.

Result
• Increased sales and market shares throughout 2020 and a positive start in 2021
• A weighted 17% increase in likeability, uniqueness, purchase intention and preference
• 77% of the target group prefer the new design
 

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Silver
Kungsgatan 54

111 35 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 54

111 35 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 54

111 35 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 54

111 35 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 54

111 35 Stockholm
+46 8 562 120 00

We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.

We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.

We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.

We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.

We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.