Brafab

Silvers task:
• Insight/Strategy
• Brand Concept
• Brand Identity
• Digital and motion design
• Communication strategy

Background / Insights
Brafab was founded in 1935 by Bror Carlsson in the area around Össjö in Sweden. The company supplies well-designed outdoor furnitures and accessories under its own brand, Brafab, to retailers across Europe. In 2021, a decision was made to put more effort and resources into strengthening
Brafab as a brand and increasing communication with end consumers. The identity needed to be both visually strengthened and supplemented with solutions and guidelines for daily communication.

Silver created a new brand concept that included an updated brand identity, tonality and tagline.

Positioning/strategy
The ability to see things from the outside, in a larger perspective, while at the same time being able to
go into the depth of individual details, has set the foundation for Brafabs success over the years:

Helping people to experience their best moments outdoors. The updated identity emphasizes the logo
more clearly and is complemented by a developed color scale in red. The visual language focuses on
the details that make Brafabs knowledge of function, sustainability and design in outdoor environments so unique.

Positioning/strategy
The ability to see things from the outside, in a larger perspective, while at the same time being able to go into the depth of individual details, has set the foundation for Brafabs success over the years:

Helping people to experience their best moments outdoors. The updated identity emphasizes the logo more clearly and is complemented by a developed color scale in red. The visual language focuses on the details that make Brafabs knowledge of function, sustainability and design in outdoor environments so unique.

Positioning/strategy
The ability to see things from the outside, in a larger perspective, while at the same time being able to go into the depth of individual details, has set the foundation for Brafabs success over the years:

Helping people to experience their best moments outdoors. The updated identity emphasizes the logo more clearly and is complemented by a developed color scale in red. The visual language focuses on the details that make Brafabs knowledge of function, sustainability and design in outdoor environments so unique.

Positioning/strategy
The ability to see things from the outside, in a larger perspective, while at the same time being able to go into the depth of individual details, has set the foundation for Brafabs success over the years:

Helping people to experience their best moments outdoors. The updated identity emphasizes the logo more clearly and is complemented by a developed color scale in red. The visual language focuses on the details that make Brafabs knowledge of function, sustainability and design in outdoor environments so unique.

Positioning/strategy
The ability to see things from the outside, in a larger perspective, while at the same time being able to go into the depth of individual details, has set the foundation for Brafabs success over the years:

Helping people to experience their best moments outdoors. The updated identity emphasizes the logo more clearly and is complemented by a developed color scale in red. The visual language focuses on the details that make Brafabs knowledge of function, sustainability and design in outdoor environments so unique.

Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00

We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.