Cervera: Brand transformation through insights, positioning strategy and brand identity design.

Cervera: Brand transformation through insights, positioning strategy and brand identity design.

Cervera: Brand transformation through insights, positioning strategy and brand identity design.

Cervera: Brand transformation through insights, positioning strategy and brand identity design.

Cervera: Brand transformation through insights, positioning strategy and brand identity design.

Silver’s tasks
• Omni-channel brand identity
• Private label brand concepts, including naming
• Packaging design
• Positioning strategy
• Portfolio management
• Trend analysis

Background / Insights
Cervera is the largest retailer in its market, selling tableware, household utensils and interior decor in city locations. Cervera needs to meet and differentiate itself from the broader offers from IKEA, Åhléns and independent e-commerce operators, often at low prices. The challenge is to be broad enough to achieve large volumes, but specialised enough to be different.

Silver’s tasks
• Omni-channel brand identity
• Private label brand concepts, including naming
• Packaging design
• Positioning strategy
• Portfolio management
• Trend analysis

Background / Insights
Cervera is the largest retailer in its market, selling tableware, household utensils and interior decor in city locations. Cervera needs to meet and differentiate itself from the broader offers from IKEA, Åhléns and independent e-commerce operators, often at low prices. The challenge is to be broad enough to achieve large volumes, but specialised enough to be different.

Silver’s tasks
• Omni-channel brand identity
• Private label brand concepts, including naming
• Packaging design
• Positioning strategy
• Portfolio management
• Trend analysis

Background / Insights
Cervera is the largest retailer in its market, selling tableware, household utensils and interior decor in city locations. Cervera needs to meet and differentiate itself from the broader offers from IKEA, Åhléns and independent e-commerce operators, often at low prices. The challenge is to be broad enough to achieve large volumes, but specialised enough to be different.

Silver’s tasks
• Omni-channel brand identity
• Private label brand concepts, including naming
• Packaging design
• Positioning strategy
• Portfolio management
• Trend analysis

Background / Insights
Cervera is the largest retailer in its market, selling tableware, household utensils and interior decor in city locations. Cervera needs to meet and differentiate itself from the broader offers from IKEA, Åhléns and independent e-commerce operators, often at low prices. The challenge is to be broad enough to achieve large volumes, but specialised enough to be different.


Silver’s tasks
• Omni-channel brand identity
• Private label brand concepts, including naming
• Packaging design
• Positioning strategy
• Portfolio management
• Trend analysis

Background / Insights
Cervera is the largest retailer in its market, selling tableware, household utensils and interior decor in city locations. Cervera needs to meet and differentiate itself from the broader offers from IKEA, Åhléns and independent e-commerce operators, often at low prices. The challenge is to be broad enough to achieve large volumes, but specialised enough to be different.

 

Positioning / Strategy
Bringing people together around the table! The table as the symbol for everything Cervera stands for, socialising, with spontaneity to increase visits online and in store. Come on in and enjoy a table full of new ideas, inspiration and joy!

Strategic Opportunity
Strengthen Cervera as a specialist, but creating a stronger invitation to consumers with more reasons to visit, both online or in store.

Positioning / Strategy
Bringing people together around the table! The table as the symbol for everything Cervera stands for, socialising, with spontaneity to increase visits online and in store. Come on in and enjoy a table full of new ideas, inspiration and joy!

Strategic Opportunity
Strengthen Cervera as a specialist, but creating a stronger invitation to consumers with more reasons to visit, both online or in store.

Positioning / Strategy
Bringing people together around the table! The table as the symbol for everything Cervera stands for, socialising, with spontaneity to increase visits online and in store. Come on in and enjoy a table full of new ideas, inspiration and joy!

Strategic Opportunity
Strengthen Cervera as a specialist, but creating a stronger invitation to consumers with more reasons to visit, both online or in store.

Positioning / Strategy
Bringing people together around the table! The table as the symbol for everything Cervera stands for, socialising, with spontaneity to increase visits online and in store. Come on in and enjoy a table full of new ideas, inspiration and joy!

Strategic Opportunity
Strengthen Cervera as a specialist, but creating a stronger invitation to consumers with more reasons to visit, both online or in store.


Positioning / Strategy
Bringing people together around the table! The table as the symbol for everything Cervera stands for, socialising, with spontaneity to increase visits online and in store. Come on in and enjoy a table full of new ideas, inspiration and joy!

Strategic Opportunity
Strengthen Cervera as a specialist, but creating a stronger invitation to consumers with more reasons to visit, both online or in store.


Results
50 plus new products launched/SEK 44 million sales increase. 200% online growth/major increase in private label market share

Results
50 plus new products launched/SEK 44 million sales increase. 200% online growth/major increase in private label market share

Results
50 plus new products launched/SEK 44 million sales increase. 200% online growth/major increase in private label market share

Results
50 plus new products launched/SEK 44 million sales increase. 200% online growth/major increase in private label market share

Results
50 plus new products launched/SEK 44 million sales increase. 200% online growth/major increase in private label market share

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Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.