Cervera: Brand transformation through insights, positioning strategy & identity design.

Cervera: Brand transformation through insights, positioning strategy and identity design.

Cervera: Brand transformation through insights, positioning strategy and identity design.

Cervera: Brand transformation through insights, positioning strategy and identity design.

Cervera: Brand transformation through insights, positioning strategy and identity design.

Silver’s tasks
• OMNI-channel brand identity
• Private label brand concepts including naming
• Packaging design
• Positioning strategy
• Portfolio management
• Trend analysis

Background / Insights
Cervera is the largest retailer in its market, selling porcelain, household utensils and interior decoration at city locations. Cervera need to meet and differentiate themselves towards the broader offers offered by IKEA, Åhléns and independent e-commerce operators, often at low prices. The challenge is to be wide enough to reach volumes, but specialized enough to make a difference.

Silver’s tasks
OMNI-channel Brand Identity /Private label brand concepts including naming / Packaging design / Positioning strategy / Portfolio management / Trend analysis

Background / Insights
Cervera is the largest retailer in its market, selling porcelain, household utensils and interior decoration at city locations. Cervera need to meet and differentiate themselves towards the broader offers offered by IKEA, Åhléns and independent e-commerce operators, often at low prices. The challenge is to be wide enough to reach volumes, but specialized enough to make a difference.

Silver’s tasks
OMNI-channel Brand Identity /Private label brand concepts including naming / Packaging design / Positioning strategy / Portfolio management / Trend analysis

Background / Insights
Cervera is the largest retailer in its market, selling porcelain, household utensils and interior decoration at city locations. Cervera need to meet and differentiate themselves towards the broader offers offered by IKEA, Åhléns and independent e-commerce operators, often at low prices. The challenge is to be wide enough to reach volumes, but specialized enough to make a difference.

Silver’s tasks
OMNI-channel Brand Identity /Private label brand concepts including naming / Packaging design / Positioning strategy / Portfolio management / Trend analysis

Background / Insights
Cervera is the largest retailer in its market, selling porcelain, household utensils and interior decoration at city locations. Cervera need to meet and differentiate themselves towards the broader offers offered by IKEA, Åhléns and independent e-commerce operators, often at low prices. The challenge is to be wide enough to reach volumes, but specialized enough to make a difference.

Silver’s tasks
OMNI-channel Brand Identity /Private label brand concepts including naming / Packaging design / Positioning strategy / Portfolio management / Trend analysis

Background / Insights
Cervera is the largest retailer in its market, selling porcelain, household utensils and interior decoration at city locations. Cervera need to meet and differentiate themselves towards the broader offers offered by IKEA, Åhléns and independent e-commerce operators, often at low prices. The challenge is to be wide enough to reach volumes, but specialized enough to make a difference.

Positioning / Strategy
An invitation to the table! The table as the symbol for all that Cervera stands for, the inviting and the social, and adding the spontaneous in order to increase visits in on and offline stores. Come on in, enjoy our table of new impressions, inspiration and joy!

Strategic Opportunity
Strengthen Cervera as a specialist, but creating a stronger invite to the consumer with more reasons to visit the shop, no matter if its on or off line.

Positioning / Strategy
An invitation to the table! The table as the symbol for all that Cervera stands for, the inviting and the social, and adding the spontaneous in order to increase visits in on and offline stores. Come on in, enjoy our table of new impressions, inspiration and joy!

Strategic Opportunity
Strengthen Cervera as a specialist, but creating a stronger invite to the consumer with more reasons to visit the shop, no matter if its on or off line.

Positioning / Strategy
An invitation to the table! The table as the symbol for all that Cervera stands for, the inviting and the social, and adding the spontaneous in order to increase visits in on and offline stores. Come on in, enjoy our table of new impressions, inspiration and joy!

Strategic Opportunity
Strengthen Cervera as a specialist, but creating a stronger invite to the consumer with more reasons to visit the shop, no matter if its on or off line.

Positioning / Strategy
An invitation to the table! The table as the symbol for all that Cervera stands for, the inviting and the social, and adding the spontaneous in order to increase visits in on and offline stores. Come on in, enjoy our table of new impressions, inspiration and joy!

Strategic Opportunity
Strengthen Cervera as a specialist, but creating a stronger invite to the consumer with more reasons to visit the shop, no matter if its on or off line.

Positioning / Strategy
An invitation to the table! The table as the symbol for all that Cervera stands for, the inviting and the social, and adding the spontaneous in order to increase visits in on and offline stores. Come on in, enjoy our table of new impressions, inspiration and joy!

Strategic Opportunity
Strengthen Cervera as a specialist, but creating a stronger invite to the consumer with more reasons to visit the shop, no matter if its on or off line.

Results
50 plus new products launched / 44 MSEK sales increase. 200% on-line growth / major increase of private label share

Results
50 plus new products launched / 44 MSEK sales increase / 200% on-line growth / major increase of private label share

Results
50 plus new products launched / 44 MSEK sales increase / 200% on-line growth / major increase of private label share

Results
50 plus new products launched / 44 MSEK sales increase / 200% on-line growth / major increase of private label share

Results
50 plus new products launched / 44 MSEK sales increase / 200% on-line growth / major increase of private label share

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Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.