Frankful
Bliq
Silvers task:
• Insight/Strategy
• Naming
• Brand Identity
• Packaging Design
• Digital and Motion design
• Brand communication
Silvers task:
• Insight/Strategy
• Naming
• Brand Identity
• Packaging Design
• Digital and Motion design
• Brand communication
Silvers task:
• Insight/Strategy
• Naming
• Brand Identity
• Packaging Design
• Digital and Motion design
• Brand communication
Silvers task:
• Insight/Strategy
• Naming
• Brand Identity
• Packaging Design
• Digital and Motion design
• Brand communication
Silvers task:
• Insight/Strategy
• Naming
• Brand Identity
• Packaging Design
• Digital and Motion design
• Brand communication
Background / Insights
In 2020, Orkla Foods Sweden launched a completely new brand, based on two fundamental insights:
• About 40% of the CO2 impact comes from food production and about 30% of all food is thrown away.
• Millennials are more concerned about climate threats, but lack options in their favourite categories, because they don't want to compromise on either taste or cuisine.
The concept is based on climate-smart food that should combine taste experiences, simplicity and sustainability in a fun and easy-to-choose way:
• 100% plant-based and grown with consideration for the environment and climate. Mainly Nordic and organic. Sometimes with rescued ingredients.
• Climate calculation at product level
• Climate compensation for the emissions we still generate
• Recyclable, renewable and fossil-free packaging as well as smart sizes such as resealable to reduce food waste.
• The products will be available in Scandinavia, but the packaging will only be printed in one language, to avoid unnecessary material waste.
Background / Insights
In 2020, Orkla Foods Sweden launched a completely new brand, based on two fundamental insights:
• About 40% of the CO2 impact comes from food production and about 30% of all food is thrown away.
• Millennials are more concerned about climate threats, but lack options in their favourite categories, because they don't want to compromise on either taste or cuisine.
The concept is based on climate-smart food that should combine taste experiences, simplicity and sustainability in a fun and easy-to-choose way:
• 100% plant-based and grown with consideration for the environment and climate. Mainly Nordic and organic. Sometimes with rescued ingredients.
• Climate calculation at product level
• Climate compensation for the emissions we still generate
• Recyclable, renewable and fossil-free packaging as well as smart sizes such as resealable to reduce food waste.
• The products will be available in Scandinavia, but the packaging will only be printed in one language, to avoid unnecessary material waste.
Background / Insights
In 2020, Orkla Foods Sweden launched a completely new brand, based on two fundamental insights:
• About 40% of the CO2 impact comes from food production and about 30% of all food is thrown away.
• Millennials are more concerned about climate threats, but lack options in their favourite categories, because they don't want to compromise on either taste or cuisine.
The concept is based on climate-smart food that should combine taste experiences, simplicity and sustainability in a fun and easy-to-choose way:
• 100% plant-based and grown with consideration for the environment and climate. Mainly Nordic and organic. Sometimes with rescued ingredients.
• Climate calculation at product level
• Climate compensation for the emissions we still generate
• Recyclable, renewable and fossil-free packaging as well as smart sizes such as resealable to reduce food waste.
• The products will be available in Scandinavia, but the packaging will only be printed in one language, to avoid unnecessary material waste.
Background / Insights
In 2020, Orkla Foods Sweden launched a completely new brand, based on two fundamental insights:
• About 40% of the CO2 impact comes from food production and about 30% of all food is thrown away.
• Millennials are more concerned about climate threats, but lack options in their favourite categories, because they don't want to compromise on either taste or cuisine.
The concept is based on climate-smart food that should combine taste experiences, simplicity and sustainability in a fun and easy-to-choose way:
• 100% plant-based and grown with consideration for the environment and climate. Mainly Nordic and organic. Sometimes with rescued ingredients.
• Climate calculation at product level
• Climate compensation for the emissions we still generate
• Recyclable, renewable and fossil-free packaging as well as smart sizes such as resealable to reduce food waste.
• The products will be available in Scandinavia, but the packaging will only be printed in one language, to avoid unnecessary material waste.
Background / Insights
In 2020, Orkla Foods Sweden launched a completely new brand, based on two fundamental insights:
• About 40% of the CO2 impact comes from food production and about 30% of all food is thrown away.
• Millennials are more concerned about climate threats, but lack options in their favourite categories, because they don't want to compromise on either taste or cuisine.
The concept is based on climate-smart food that should combine taste experiences, simplicity and sustainability in a fun and easy-to-choose way:
• 100% plant-based and grown with consideration for the environment and climate. Mainly Nordic and organic. Sometimes with rescued ingredients.
• Climate calculation at product level
• Climate compensation for the emissions we still generate
• Recyclable, renewable and fossil-free packaging as well as smart sizes such as resealable to reduce food waste.
• The products will be available in Scandinavia, but the packaging will only be printed in one language, to avoid unnecessary material waste.
Positioning / Strategy
Being Frankful is about being frank, honest and hopeful. It’s possible to change the world without having to compromise everything that makes life so wonderful! By making food tastier, while making it easier to choose and like, we can create change and make the world a little more sustainable and climate-smart. One chew at a time. Cravings for a positive change!
Frankful is now available in the largest grocery chains in Sweden, Denmark and Finland and will also be developed for more categories over time.
Positioning / Strategy
Being Frankful is about being frank, honest and hopeful. It’s possible to change the world without having to compromise everything that makes life so wonderful! By making food tastier, while making it easier to choose and like, we can create change and make the world a little more sustainable and climate-smart. One chew at a time. Cravings for a positive change!
Frankful is now available in the largest grocery chains in Sweden, Denmark and Finland and will also be developed for more categories over time.
Positioning / Strategy
Being Frankful is about being frank, honest and hopeful. It’s possible to change the world without having to compromise everything that makes life so wonderful! By making food tastier, while making it easier to choose and like, we can create change and make the world a little more sustainable and climate-smart. One chew at a time. Cravings for a positive change!
Frankful is now available in the largest grocery chains in Sweden, Denmark and Finland and will also be developed for more categories over time.
Positioning / Strategy
Being Frankful is about being frank, honest and hopeful. It’s possible to change the world without having to compromise everything that makes life so wonderful! By making food tastier, while making it easier to choose and like, we can create change and make the world a little more sustainable and climate-smart. One chew at a time. Cravings for a positive change!
Frankful is now available in the largest grocery chains in Sweden, Denmark and Finland and will also be developed for more categories over time.
Positioning / Strategy
Being Frankful is about being frank, honest and hopeful. It’s possible to change the world without having to compromise everything that makes life so wonderful! By making food tastier, while making it easier to choose and like, we can create change and make the world a little more sustainable and climate-smart. One chew at a time. Cravings for a positive change!
Frankful is now available in the largest grocery chains in Sweden, Denmark and Finland and will also be developed for more categories over time.
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.