Katarina Hamam: Brand Creation through place branding and identity design.
Katarina Hamam: Brand Creation through place branding and identity design.
Katarina Hamam: Brand Creation through place branding and identity design.
Katarina Hamam: Brand Creation through place branding and identity design.
Katarina Hamam: Brand Creation through place branding and identity design.
Silver’s tasks
• OMNI brand identity
• Logo creation
• Marketing material including a hamam soap
• Place branding strategy
Silver’s tasks
OMNI Brand Identity / Logo creation / OMNI Brand Identity / Marketing material including a hamam soap / Place branding strategy
Background / Insights
The hamam in the southern part of Stockholm have actually sprung from a ruin. In 2003, the gym at Sweden’s oldest existing school, Katarina Södra skola, was razed by fire. Only the exterior walls remained. The real estate developer Castella decided to turn the ruins into an exclusive hamam, a restaurant and 17 apartments.
Silver’s tasks
OMNI Brand Identity / Logo creation / OMNI Brand Identity / Marketing material including a hamam soap / Place branding strategy
Background / Insights
The hamam in the southern part of Stockholm have actually sprung from a ruin. In 2003, the gym at Sweden’s oldest existing school, Katarina Södra skola, was razed by fire. Only the exterior walls remained. The real estate developer Castella decided to turn the ruins into an exclusive hamam, a restaurant and 17 apartments.
Silver’s tasks
OMNI Brand Identity / Logo creation / OMNI Brand Identity / Marketing material including a hamam soap / Place branding strategy
Background / Insights
The hamam in the southern part of Stockholm have actually sprung from a ruin. In 2003, the gym at Sweden’s oldest existing school, Katarina Södra skola, was razed by fire. Only the exterior walls remained. The real estate developer Castella decided to turn the ruins into an exclusive hamam, a restaurant and 17 apartments.
Silver’s tasks
OMNI Brand Identity / Logo creation / OMNI Brand Identity / Marketing material including a hamam soap / Place branding strategy
Background / Insights
The hamam in the southern part of Stockholm have actually sprung from a ruin. In 2003, the gym at Sweden’s oldest existing school, Katarina Södra skola, was razed by fire. Only the exterior walls remained. The real estate developer Castella decided to turn the ruins into an exclusive hamam, a restaurant and 17 apartments.
Background / Insights
The hamam in the southern part of Stockholm have actually sprung from a ruin. In 2003, the gym at Sweden’s oldest existing school, Katarina Södra skola, was razed by fire. Only the exterior walls remained. The real estate developer Castella decided to turn the ruins into an exclusive hamam, a restaurant and 17 apartments.
Positioning / Strategy
Creating a storytelling sprung out of contrasts. The ancient history of the hamam in an urban high tech context. From a ruin to Stockholm’s most modern apartment house. Authenticity and history in a fast moving contemporary setting.
Strategic Opportunity
To create a unique high end residential brand for a target group not interested in traditional luxury but rather in authenticity, discretion and convenience.
Positioning / Strategy
Creating a storytelling sprung out of contrasts. The ancient history of the hamam in an urban high tech context. From a ruin to Stockholm’s most modern apartment house. Authenticity and history in a fast moving contemporary setting.
Strategic Opportunity
To create a unique high end residential brand for a target group not interested in traditional luxury but rather in authenticity, discretion and convenience.
Positioning / Strategy
Creating a storytelling sprung out of contrasts. The ancient history of the hamam in an urban high tech context. From a ruin to Stockholm’s most modern apartment house. Authenticity and history in a fast moving contemporary setting.
Strategic Opportunity
To create a unique high end residential brand for a target group not interested in traditional luxury but rather in authenticity, discretion and convenience.
Positioning / Strategy
Creating a storytelling sprung out of contrasts. The ancient history of the hamam in an urban high tech context. From a ruin to Stockholm’s most modern apartment house. Authenticity and history in a fast moving contemporary setting.
Strategic Opportunity
To create a unique high end residential brand for a target group not interested in traditional luxury but rather in authenticity, discretion and convenience.
Positioning / Strategy
Creating a storytelling sprung out of contrasts. The ancient history of the hamam in an urban high tech context. From a ruin to Stockholm’s most modern apartment house. Authenticity and history in a fast moving contemporary setting.
Strategic Opportunity
To create a unique high end residential brand for a target group not interested in traditional luxury but rather in authenticity, discretion and convenience.
Results
Under construction.
Results
Under construction.
Results
Under construction.
Results
Under construction.
Silver
Kungsgatan 55
111 22 Stockholm
+46 8 562 120 00
Silver
Kungsgatan 55
111 22 Stockholm
+46 8 562 120 00
Silver
Kungsgatan 55
111 22 Stockholm
+46 8 562 120 00
Silver
Kungsgatan 55
111 22 Stockholm
+46 8 562 120 00
Silver
Kungsgatan 55
111 22 Stockholm
+46 8 562 120 00
We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.
We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.
We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.
We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.
We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.