Katarina Hamam: Brand Creation through place branding and identity design.

Katarina Hamam: Brand Creation through place branding and identity design.

Katarina Hamam: Brand Creation through place branding and identity design.

Katarina Hamam: Brand Creation through place branding and identity design.

Katarina Hamam: Brand Creation through place branding and identity design.

Silver’s tasks
• OMNI brand identity
• Logo creation
• Marketing material including a hamam soap
• Place branding strategy

Silver’s tasks
OMNI Brand Identity / Logo creation / OMNI Brand Identity / Marketing material including a hamam soap / Place branding strategy

Background / Insights
The hamam in the southern part of Stockholm have actually sprung from a ruin. In 2003, the gym at Sweden’s oldest existing school, Katarina Södra skola, was razed by fire. Only the exterior walls remained. The real estate developer Castella decided to turn the ruins into an exclusive hamam, a restaurant and 17 apartments.

Silver’s tasks
OMNI Brand Identity / Logo creation / OMNI Brand Identity / Marketing material including a hamam soap / Place branding strategy

Background / Insights
The hamam in the southern part of Stockholm have actually sprung from a ruin. In 2003, the gym at Sweden’s oldest existing school, Katarina Södra skola, was razed by fire. Only the exterior walls remained. The real estate developer Castella decided to turn the ruins into an exclusive hamam, a restaurant and 17 apartments.

Silver’s tasks
OMNI Brand Identity / Logo creation / OMNI Brand Identity / Marketing material including a hamam soap / Place branding strategy

Background / Insights
The hamam in the southern part of Stockholm have actually sprung from a ruin. In 2003, the gym at Sweden’s oldest existing school, Katarina Södra skola, was razed by fire. Only the exterior walls remained. The real estate developer Castella decided to turn the ruins into an exclusive hamam, a restaurant and 17 apartments.

Silver’s tasks
OMNI Brand Identity / Logo creation / OMNI Brand Identity / Marketing material including a hamam soap / Place branding strategy

Background / Insights
The hamam in the southern part of Stockholm have actually sprung from a ruin. In 2003, the gym at Sweden’s oldest existing school, Katarina Södra skola, was razed by fire. Only the exterior walls remained. The real estate developer Castella decided to turn the ruins into an exclusive hamam, a restaurant and 17 apartments.

Background / Insights
The hamam in the southern part of Stockholm have actually sprung from a ruin. In 2003, the gym at Sweden’s oldest existing school, Katarina Södra skola, was razed by fire. Only the exterior walls remained. The real estate developer Castella decided to turn the ruins into an exclusive hamam, a restaurant and 17 apartments.

Positioning / Strategy
Creating a storytelling sprung out of contrasts. The ancient history of the hamam in an urban high tech context. From a ruin to Stockholm’s most modern apartment house. Authenticity and history in a fast moving contemporary setting.

Strategic Opportunity
To create a unique high end residential brand for a target group not interested in traditional luxury but rather in authenticity, discretion and convenience.

Positioning / Strategy
Creating a storytelling sprung out of contrasts. The ancient history of the hamam in an urban high tech context. From a ruin to Stockholm’s most modern apartment house. Authenticity and history in a fast moving contemporary setting.

Strategic Opportunity
To create a unique high end residential brand for a target group not interested in traditional luxury but rather in authenticity, discretion and convenience.

Positioning / Strategy
Creating a storytelling sprung out of contrasts. The ancient history of the hamam in an urban high tech context. From a ruin to Stockholm’s most modern apartment house. Authenticity and history in a fast moving contemporary setting.

Strategic Opportunity
To create a unique high end residential brand for a target group not interested in traditional luxury but rather in authenticity, discretion and convenience.

Positioning / Strategy
Creating a storytelling sprung out of contrasts. The ancient history of the hamam in an urban high tech context. From a ruin to Stockholm’s most modern apartment house. Authenticity and history in a fast moving contemporary setting.

Strategic Opportunity
To create a unique high end residential brand for a target group not interested in traditional luxury but rather in authenticity, discretion and convenience.

Positioning / Strategy
Creating a storytelling sprung out of contrasts. The ancient history of the hamam in an urban high tech context. From a ruin to Stockholm’s most modern apartment house. Authenticity and history in a fast moving contemporary setting.

Strategic Opportunity
To create a unique high end residential brand for a target group not interested in traditional luxury but rather in authenticity, discretion and convenience.

 

Results
Under construction. 

Results
Under construction. 

Results
Under construction.

Results
Under construction. 

05. Hamam_long
ArkLab, Katarina Hamam.
09. Hamam_square
04. Hamam_square
10. Hamam_square
06. Hamam_square
03. Hamam_square
08. Hamam_square
16. Hamam_long
11. Hamam_long
13. Hamam_long
02. Hamam_long
18. Hamam_long
12. Hamam_long
15. Hamam_square
19. Hamam_square
14. Hamam_square

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.