Katarina Hamam: Brand creation through place branding and brand identity design.

Katarina Hamam: Brand creation through place branding and brand identity design.

Katarina Hamam: Brand creation through place branding and brand identity design.

Katarina Hamam: Brand creation through place branding and brand identity design.

Katarina Hamam: Brand creation through place branding and brand identity design.

Silver’s tasks
• Omni-channel brand identity
• Logo creation
• Marketing material, including a hamam soap
• Place branding strategy

Background / Insights
The hamam in the southern part of Stockholm was actually developed from a ruin. In 2003, the gym at Sweden’s oldest school, Katarina Södra skola, was razed to the ground, leaving only the exterior walls. Real estate developer Castella decided to turn the ruins into an exclusive hamam, a restaurant and 17 apartments.

Silver’s tasks
• Omni-channel brand identity
• Logo creation
• Marketing material, including a hamam soap
• Place branding strategy

Background / Insights
The hamam in the southern part of Stockholm was actually developed from a ruin. In 2003, the gym at Sweden’s oldest school, Katarina Södra skola, was razed to the ground, leaving only the exterior walls. Real estate developer Castella decided to turn the ruins into an exclusive hamam, a restaurant and 17 apartments.

Silver’s tasks
• Omni-channel brand identity
• Logo creation
• Marketing material, including a hamam soap
• Place branding strategy

Background / Insights
The hamam in the southern part of Stockholm was actually developed from a ruin. In 2003, the gym at Sweden’s oldest school, Katarina Södra skola, was razed to the ground, leaving only the exterior walls. Real estate developer Castella decided to turn the ruins into an exclusive hamam, a restaurant and 17 apartments.

Silver’s tasks
• Omni-channel brand identity
• Logo creation
• Marketing material, including a hamam soap
• Place branding strategy

Background / Insights
The hamam in the southern part of Stockholm was actually developed from a ruin. In 2003, the gym at Sweden’s oldest school, Katarina Södra skola, was razed to the ground, leaving only the exterior walls. Real estate developer Castella decided to turn the ruins into an exclusive hamam, a restaurant and 17 apartments.


Silver’s tasks
• Omni-channel brand identity
• Logo creation
• Marketing material, including a hamam soap
• Place branding strategy

Background / Insights
The hamam in the southern part of Stockholm was actually developed from a ruin. In 2003, the gym at Sweden’s oldest school, Katarina Södra skola, was razed to the ground, leaving only the exterior walls. Real estate developer Castella decided to turn the ruins into an exclusive hamam, a restaurant and 17 apartments.


Positioning / Strategy
Create a narrative from contrasts. The ancient history of the hamam in an urban high-tech context. From a ruin to Stockholm’s most modern apartment building. Authenticity and history in a fast-moving contemporary setting.

Strategic Opportunity
Create a unique high-end residential brand for a target group interested in authenticity, an understated approach and convenience rather than traditional luxury.

Positioning / Strategy
Create a narrative from contrasts. The ancient history of the hamam in an urban high-tech context. From a ruin to Stockholm’s most modern apartment building. Authenticity and history in a fast-moving contemporary setting.

Strategic Opportunity
Create a unique high-end residential brand for a target group interested in authenticity, an understated approach and convenience rather than traditional luxury.

Positioning / Strategy
Create a narrative from contrasts. The ancient history of the hamam in an urban high-tech context. From a ruin to Stockholm’s most modern apartment building. Authenticity and history in a fast-moving contemporary setting.

Strategic Opportunity
Create a unique high-end residential brand for a target group interested in authenticity, an understated approach and convenience rather than traditional luxury.

Positioning / Strategy
Create a narrative from contrasts. The ancient history of the hamam in an urban high-tech context. From a ruin to Stockholm’s most modern apartment building. Authenticity and history in a fast-moving contemporary setting.

Strategic Opportunity
Create a unique high-end residential brand for a target group interested in authenticity, an understated approach and convenience rather than traditional luxury.

Positioning / Strategy
Create a narrative from contrasts. The ancient history of the hamam in an urban high-tech context. From a ruin to Stockholm’s most modern apartment building. Authenticity and history in a fast-moving contemporary setting.

Strategic Opportunity
Create a unique high-end residential brand for a target group interested in authenticity, an understated approach and convenience rather than traditional luxury.

05. Hamam_long
ArkLab, Katarina Hamam.
09. Hamam_square
04. Hamam_square
10. Hamam_square
06. Hamam_square
03. Hamam_square
08. Hamam_square
16. Hamam_long
11. Hamam_long
13. Hamam_long
02. Hamam_long
18. Hamam_long
12. Hamam_long
15. Hamam_square
19. Hamam_square
14. Hamam_square

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.