Katarina Hamam: Brand creation through place branding and brand identity design.
Katarina Hamam: Brand creation through place branding and brand identity design.
Katarina Hamam: Brand creation through place branding and brand identity design.
Katarina Hamam: Brand creation through place branding and brand identity design.
Katarina Hamam: Brand creation through place branding and brand identity design.
Silver’s tasks
• Omni-channel brand identity
• Logo creation
• Marketing material, including a hamam soap
• Place branding strategy
Background / Insights
The hamam in the southern part of Stockholm was actually developed from a ruin. In 2003, the gym at Sweden’s oldest school, Katarina Södra skola, was razed to the ground, leaving only the exterior walls. Real estate developer Castella decided to turn the ruins into an exclusive hamam, a restaurant and 17 apartments.
Silver’s tasks
• Omni-channel brand identity
• Logo creation
• Marketing material, including a hamam soap
• Place branding strategy
Background / Insights
The hamam in the southern part of Stockholm was actually developed from a ruin. In 2003, the gym at Sweden’s oldest school, Katarina Södra skola, was razed to the ground, leaving only the exterior walls. Real estate developer Castella decided to turn the ruins into an exclusive hamam, a restaurant and 17 apartments.
Silver’s tasks
• Omni-channel brand identity
• Logo creation
• Marketing material, including a hamam soap
• Place branding strategy
Background / Insights
The hamam in the southern part of Stockholm was actually developed from a ruin. In 2003, the gym at Sweden’s oldest school, Katarina Södra skola, was razed to the ground, leaving only the exterior walls. Real estate developer Castella decided to turn the ruins into an exclusive hamam, a restaurant and 17 apartments.
Silver’s tasks
• Omni-channel brand identity
• Logo creation
• Marketing material, including a hamam soap
• Place branding strategy
Background / Insights
The hamam in the southern part of Stockholm was actually developed from a ruin. In 2003, the gym at Sweden’s oldest school, Katarina Södra skola, was razed to the ground, leaving only the exterior walls. Real estate developer Castella decided to turn the ruins into an exclusive hamam, a restaurant and 17 apartments.
Silver’s tasks
• Omni-channel brand identity
• Logo creation
• Marketing material, including a hamam soap
• Place branding strategy
Background / Insights
The hamam in the southern part of Stockholm was actually developed from a ruin. In 2003, the gym at Sweden’s oldest school, Katarina Södra skola, was razed to the ground, leaving only the exterior walls. Real estate developer Castella decided to turn the ruins into an exclusive hamam, a restaurant and 17 apartments.
Positioning / Strategy
Create a narrative from contrasts. The ancient history of the hamam in an urban high-tech context. From a ruin to Stockholm’s most modern apartment building. Authenticity and history in a fast-moving contemporary setting.
Strategic Opportunity
Create a unique high-end residential brand for a target group interested in authenticity, an understated approach and convenience rather than traditional luxury.
Positioning / Strategy
Create a narrative from contrasts. The ancient history of the hamam in an urban high-tech context. From a ruin to Stockholm’s most modern apartment building. Authenticity and history in a fast-moving contemporary setting.
Strategic Opportunity
Create a unique high-end residential brand for a target group interested in authenticity, an understated approach and convenience rather than traditional luxury.
Positioning / Strategy
Create a narrative from contrasts. The ancient history of the hamam in an urban high-tech context. From a ruin to Stockholm’s most modern apartment building. Authenticity and history in a fast-moving contemporary setting.
Strategic Opportunity
Create a unique high-end residential brand for a target group interested in authenticity, an understated approach and convenience rather than traditional luxury.
Positioning / Strategy
Create a narrative from contrasts. The ancient history of the hamam in an urban high-tech context. From a ruin to Stockholm’s most modern apartment building. Authenticity and history in a fast-moving contemporary setting.
Strategic Opportunity
Create a unique high-end residential brand for a target group interested in authenticity, an understated approach and convenience rather than traditional luxury.
Positioning / Strategy
Create a narrative from contrasts. The ancient history of the hamam in an urban high-tech context. From a ruin to Stockholm’s most modern apartment building. Authenticity and history in a fast-moving contemporary setting.
Strategic Opportunity
Create a unique high-end residential brand for a target group interested in authenticity, an understated approach and convenience rather than traditional luxury.
Silver
Kungsgatan 55
111 22 Stockholm
+46 8 562 120 00
Silver
Kungsgatan 55
111 22 Stockholm
+46 8 562 120 00
Silver
Kungsgatan 55
111 22 Stockholm
+46 8 562 120 00
Silver
Kungsgatan 55
111 22 Stockholm
+46 8 562 120 00
Silver
Kungsgatan 55
111 22 Stockholm
+46 8 562 120 00
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.