Härjedalskök

Silvers task:
• Brand identity
• Logotype
• Layout system

Background / Insights
Härjedalskök was founded in 1995 with a vision to revolutionize the kitchen industry through smart and cost-effective kitchen renovations. The factory and production facility of Härjedalskök are located in Funäsdalen, a small tourist town in Härjedalen, known for it’s beautiful nature and solid tradition of craftsmanship and woodworking.
Over time, Härjedalskök has firmly established itself in the market, securing a leading position among kitchen suppliers in Sweden. However, the visual identity had not evolved in the same way, necessitating a need for modernization, both in terms of functionality and emotion.

Positioning/strategy
Silver created an updated identity across all channels that distinctly conveys Härjedalskök's vision: To be a part of people's everyday lives while also being a kitchen supplier that makes a difference by creating smart and cost-effective kitchens with a focus on sustainability, quality, and design from the heart of Härjedalen.