ICA: Private label

ICA: Private label

ICA: Private label

ICA: Private label

ICA: Private label

Silver’s tasks
• Omni brand identity
• Identity design concept for ICA’s private label design
• Identity design concept for ICA’s private label brands brands ICA I love eco (organic), ICA Gott liv (health), ICA Selection (premium) and ICA Basic (low price)
• Positioning, portfolio strategy, communication strategy and design strategy for the above
• Portfolio Strategies and design concept of prioritized categories and product areas
• Consumer insight analysis / Customer surveys for ICA’s focus areas (simplification and sustainabitlity)


Silver’s tasks
OMNI Brand Identity / Identity design concept for ICA’s private label design / Identity design concept for ICA’s private label brands brands ICA I love eco (organic), ICA Gott liv (health), ICA Selection (premium) and ICA Basic (low price) / Positioning, portfolio strategy, communication strategy and design strategy for the above / Portfolio Strategies and design concept of prioritized categories and product areas / Consumer insight analysis / Customer surveys for ICA’s focus areas (simplification and sustainabitlity)

Background / Insights
ICA is Sweden’s largest food retailer with an annual growth target of 1% for its private label. Part of ICA’s strategy to be the leader in it’s industry is to be a thought leader and an agent for positive change.

Silver’s tasks
OMNI Brand Identity / Identity design concept for ICA’s private label design / Identity design concept for ICA’s private label brands brands ICA I love eco (organic), ICA Gott liv (health), ICA Selection (premium) and ICA Basic (low price) / Positioning, portfolio strategy, communication strategy and design strategy for the above / Portfolio Strategies and design concept of prioritized categories and product areas / Consumer insight analysis / Customer surveys for ICA’s focus areas (simplification and sustainabitlity)

Background / Insights
ICA is Sweden’s largest food retailer with an annual growth target of 1% for its private label. Part of ICA’s strategy to be the leader in it’s industry is to be a thought leader and an agent for positive change.

Silver’s tasks
OMNI Brand Identity / Identity design concept for ICA’s private label design / Identity design concept for ICA’s private label brands brands ICA I love eco (organic), ICA Gott liv (health), ICA Selection (premium) and ICA Basic (low price) / Positioning, portfolio strategy, communication strategy and design strategy for the above / Portfolio Strategies and design concept of prioritized categories and product areas / Consumer insight analysis / Customer surveys for ICA’s focus areas (simplification and sustainabitlity)

Background / Insights
ICA is Sweden’s largest food retailer with an annual growth target of 1% for its private label. Part of ICA’s strategy to be the leader in it’s industry is to be a thought leader and an agent for positive change.

Silver’s tasks
OMNI Brand Identity / Identity design concept for ICA’s private label design / Identity design concept for ICA’s private label brands brands ICA I love eco (organic), ICA Gott liv (health), ICA Selection (premium) and ICA Basic (low price) / Positioning, portfolio strategy, communication strategy and design strategy for the above / Portfolio Strategies and design concept of prioritized categories and product areas / Consumer insight analysis / Customer surveys for ICA’s focus areas (simplification and sustainabitlity)

Background / Insights
ICA is Sweden’s largest food retailer with an annual growth target of 1% for its private label. Part of ICA’s strategy to be the leader in it’s industry is to be a thought leader and an agent for positive change.

Background / Insights
ICA is Sweden’s largest food retailer with an annual growth target of 1% for its private label. Part of ICA’s strategy to be the leader in it’s industry is to be a thought leader and an agent for positive change.

Positioning / Strategy
With product development, design and communication position ICA’s private label as products that makes a positive difference and actually increases the consumers’ choice, not limit them. ICA’s private label becomes the most important proof point of the brand by focusing on the areas that is most important for the consumers: quality, taste, health, local/Swedish and sustainability. And by using a strong portfolio of clearly differentiated private label brands, ICA both drives sales and build position on it’s market.


Positioning / Strategy
With product development, design and communication position ICA’s private label as products that makes a positive difference and actually increases the consumers’ choice, not limit them. ICA’s private label becomes the most important proof point of the brand by focusing on the areas that is most important for the consumers: quality, taste, health, local/Swedish and sustainability. And by using a strong portfolio of clearly differentiated private label brands, ICA both drives sales and build position on it’s market.

Strategic Opportunity
Drive sales and ICA’s brand position with clearly positioned private label products that’s adds both price and consumer value in it’s categories.

Positioning / Strategy
With product development, design and communication position ICA’s private label as products that makes a positive difference and actually increases the consumers’ choice, not limit them. ICA’s private label becomes the most important proof point of the brand by focusing on the areas that is most important for the consumers: quality, taste, health, local/Swedish and sustainability. And by using a strong portfolio of clearly differentiated private label brands, ICA both drives sales and build position on it’s market.

Strategic Opportunity
Drive sales and ICA’s brand position with clearly positioned private label products that’s adds both price and consumer value in it’s categories.

Positioning / Strategy
With product development, design and communication position ICA’s private label as products that makes a positive difference and actually increases the consumers’ choice, not limit them. ICA’s private label becomes the most important proof point of the brand by focusing on the areas that is most important for the consumers: quality, taste, health, local/Swedish and sustainability. And by using a strong portfolio of clearly differentiated private label brands, ICA both drives sales and build position on it’s market.

Strategic Opportunity
Drive sales and ICA’s brand position with clearly positioned private label products that’s adds both price and consumer value in it’s categories.

Positioning / Strategy
With product development, design and communication position ICA’s private label as products that makes a positive difference and actually increases the consumers’ choice, not limit them. ICA’s private label becomes the most important proof point of the brand by focusing on the areas that is most important for the consumers: quality, taste, health, local/Swedish and sustainability. And by using a strong portfolio of clearly differentiated private label brands, ICA both drives sales and build position on it’s market.

Strategic Opportunity
Drive sales and ICA’s brand position with clearly positioned private label products that’s adds both price and consumer value in it’s categories.

Strategic Opportunity
Drive sales and ICA’s brand position with clearly positioned private label products that’s adds both price and consumer value in it’s categories.

Results
Constant increase of private label share. Example: from 25,3 percent from 24,7 percent Q3 2018 compared with Q3 2017 / Most years, private label stands for more than half of a ICA’s annual sales growth

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Results
Constant increase of private label share. Example: from 25,3 percent from 24,7 percent Q3 2018 compared with Q3 2017 / Most years, private label stands for more than half of a ICA’s annual sales growth

Want to have the case as pdf? Click here

Results
Constant increase of private label share. Example: from 25,3 percent from 24,7 percent Q3 2018 compared with Q3 2017 / Most years, private label stands for more than half of a ICA’s annual sales growth

Want to have the case as pdf? Click here

Results
Constant increase of private label share. Example: from 25,3 percent from 24,7 percent Q3 2018 compared with Q3 2017 / Most years, private label stands for more than half of a ICA’s annual sales growth

Want to have the case as pdf? Click here

Results
Constant increase of private label share. Example: from 25,3 percent from 24,7 percent Q3 2018 compared with Q3 2017 / Most years, private label stands for more than half of a ICA’s annual sales growth

Want to have the case as pdf? Click here

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Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.