ICA Framtidsrapport 2023

Silvers task:

• Design strategy
• Brand identity
• Design system
• UX, together with G-W Studios
• Picture development AI
• Animation AI
• Illustration AI

Background / Insight

In recent years, ICA has delivered a future report on various themes. This year's report is about the future of communication. Everything from the visual expression to the platforms we want to reflect this theme. The big shift is that we shifted the focus from paper to digital - all to make the report as accessible, shareable, and interesting as possible. We have used various AI services as much as possible for illustrations, graphics, animations, and film production. The basis of the report is about 30 interviews with researchers, authors, and influential industry figures in communication, media, tech, and design.

Positioning / Strategy

Strengthen the image of ICA as a brand at the forefront and position ICA as visionary, innovative and future-leading - so-called "thought leadership". Contribute to - and inspire long-term communicative strategies and customer offers. Pay attention to local entrepreneurs and entrepreneurial initiatives around Sweden and the world. Our ambition has been to create a digital experience of the report, which feels innovative and modern, but also easily accessible and informative.