Next
Silvers task:
• Brand Identity
• Logotype
• Website
• Communication Strategy
• Social Media
• Stationery
• Exhibition material
Silvers task:
• Consumer Insights
• Brand Strategy
• Brand Identity
• Packaging Assets
• Digital Assets
• Website
Silvers task:
• Consumer Insights
• Brand Strategy
• Brand Identity
• Packaging Assets
• Digital Assets
• Website
Silvers task:
• Consumer Insights
• Brand Strategy
• Brand Identity
• Packaging Assets
• Digital Assets
• Website
Silvers task:
• Consumer Insights
• Brand Strategy
• Brand Identity
• Packaging Assets
• Digital Assets
• Website
Background / Insights
Next is a group of companies with subscription-based project and business systems for the construction industry, and currently the market leader in Sweden. As part of its growth strategy, Next will establish itself in a European market with increased competition from several smaller players with aggressive sales and marketing strategies.
Strategic opportunity
To market all products and companies under one brand and take a clear position as market leader in an immature growing European market.
Result
25% annual growth.
Positioning/strategy
The research showed that ”Nordic” and ”high quality” was the most important brand attributes to strengthen and that the most distinct brand asset was the logotype. For the new brand identity, the logotype was simplified for increase digital impact and the design concept ”Shapes of quality” used the shapes of the logotype as a distinct brand element through all touchpoints including motion graphics.
Positioning/strategy
The research showed that ”Nordic” and ”high quality” was the most important brand attributes to strengthen and that the most distinct brand asset was the logotype. For the new brand identity, the logotype was simplified for increase digital impact and the design concept ”Shapes of quality” used the shapes of the logotype as a distinct brand element through all touchpoints including motion graphics.
Positioning/strategy
The research showed that ”Nordic” and ”high quality” was the most important brand attributes to strengthen and that the most distinct brand asset was the logotype. For the new brand identity, the logotype was simplified for increase digital impact and the design concept ”Shapes of quality” used the shapes of the logotype as a distinct brand element through all touchpoints including motion graphics.
Positioning/strategy
The research showed that ”Nordic” and ”high quality” was the most important brand attributes to strengthen and that the most distinct brand asset was the logotype. For the new brand identity, the logotype was simplified for increase digital impact and the design concept ”Shapes of quality” used the shapes of the logotype as a distinct brand element through all touchpoints including motion graphics.
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.