Okivi: Brand creation through insights, positioning strategy and brand identity design.

Okivi: Brand creation through insights, positioning strategy and brand identity design.

Okivi: Brand creation through insights, positioning strategy and brand identity design.

Okivi: Brand creation through insights, positioning strategy and brand identity design.

Okivi: Brand creation through insights, positioning strategy and brand identity design.

Silver’s tasks
• Logo creation
• Omni-channel identities for corporate and product brand
• Packaging design
• Online with recipes, inspiration, advice and coaching
• Communication platform
• Concept tests
• Taste tests

Background / Insights
Some 67% of Swedes want to eat more healthily but have difficulty maintaining healthy eating. Our way of eating in the Western World means lifestyle diseases such as diabetes are growing rapidly. The Japanese island of Okinawa is home to the world's most long-lived and healthy population. One of the main reasons is what and how they eat.

Silver’s tasks
• Logo creation
• Omni-channel identities for corporate and product brand
• Packaging design
• Online with recipes, inspiration, advice and coaching
• Communication platform
• Concept tests
• Taste tests

Background / Insights
Some 67% of Swedes want to eat more healthily but have difficulty maintaining healthy eating. Our way of eating in the Western World means lifestyle diseases such as diabetes are growing rapidly. The Japanese island of Okinawa is home to the world's most long-lived and healthy population. One of the main reasons is what and how they eat.

Silver’s tasks
• Logo creation
• Omni-channel identities for corporate and product brand
• Packaging design
• Online with recipes, inspiration, advice and coaching
• Communication platform
• Concept tests
• Taste tests

Background / Insights
Some 67% of Swedes want to eat more healthily but have difficulty maintaining healthy eating. Our way of eating in the Western World means lifestyle diseases such as diabetes are growing rapidly. The Japanese island of Okinawa is home to the world's most long-lived and healthy population. One of the main reasons is what and how they eat.

Silver’s tasks
• Logo creation
• Omni-channel identities for corporate and product brand
• Packaging design
• Online with recipes, inspiration, advice and coaching
• Communication platform
• Concept tests
• Taste tests

Background / Insights
Some 67% of Swedes want to eat more healthily but have difficulty maintaining healthy eating. Our way of eating in the Western World means lifestyle diseases such as diabetes are growing rapidly. The Japanese island of Okinawa is home to the world's most long-lived and healthy population. One of the main reasons is what and how they eat.


Silver’s tasks
• Logo creation
• Omni-channel identities for corporate and product brand
• Packaging design
• Online with recipes, inspiration, advice and coaching
• Communication platform
• Concept tests
• Taste tests

Background / Insights
Some 67% of Swedes want to eat more healthily but have difficulty maintaining healthy eating. Our way of eating in the Western World means lifestyle diseases such as diabetes are growing rapidly. The Japanese island of Okinawa is home to the world's most long-lived and healthy population. One of the main reasons is what and how they eat.


Positioning / Strategy
Silver developed the name Okivi® and the brand promise ‘Keep Enjoying Life’ to communicate the brand positioning: food that makes life both better and long, even when time is short. As part of the launch, the meals are delivered directly to customers’ homes.

Strategic Opportunity
To offer ‘the Okinawan-based Nordic Diet’ to a wide audience in collaboration with researchers and healthcare professionals. The traditional Okinawan diet has been combined with Nordic ingredients and well-known recipes, cooked by hand with minimal additives.

 

Positioning / Strategy
Silver developed the name Okivi® and the brand promise ‘Keep Enjoying Life’ to communicate the brand positioning: food that makes life both better and long, even when time is short. As part of the launch, the meals are delivered directly to customers’ homes.

Strategic Opportunity
To offer ‘the Okinawan-based Nordic Diet’ to a wide audience in collaboration with researchers and healthcare professionals. The traditional Okinawan diet has been combined with Nordic ingredients and well-known recipes, cooked by hand with minimal additives.

 

Positioning / Strategy
Silver developed the name Okivi® and the brand promise ‘Keep Enjoying Life’ to communicate the brand positioning: food that makes life both better and long, even when time is short. As part of the launch, the meals are delivered directly to customers’ homes.

Strategic Opportunity
To offer ‘the Okinawan-based Nordic Diet’ to a wide audience in collaboration with researchers and healthcare professionals. The traditional Okinawan diet has been combined with Nordic ingredients and well-known recipes, cooked by hand with minimal additives.

 

Positioning / Strategy
Silver developed the name Okivi® and the brand promise ‘Keep Enjoying Life’ to communicate the brand positioning: food that makes life both better and long, even when time is short. As part of the launch, the meals are delivered directly to customers’ homes.

Strategic Opportunity
To offer ‘the Okinawan-based Nordic Diet’ to a wide audience in collaboration with researchers and healthcare professionals. The traditional Okinawan diet has been combined with Nordic ingredients and well-known recipes, cooked by hand with minimal additives.

 

Positioning / Strategy
Silver developed the name Okivi® and the brand promise ‘Keep Enjoying Life’ to communicate the brand positioning: food that makes life both better and long, even when time is short. As part of the launch, the meals are delivered directly to customers’ homes.

Strategic Opportunity
To offer ‘the Okinawan-based Nordic Diet’ to a wide audience in collaboration with researchers and healthcare professionals. The traditional Okinawan diet has been combined with Nordic ingredients and well-known recipes, cooked by hand with minimal additives.

 

Results
Sales are exceeding expectations so far (launched in September 2018)

Click here to receive the case study in PDF format.

Results
Sales are exceeding expectations so far (launched in September 2018)

Click here to receive the case study in PDF format.

Results
Sales are exceeding expectations so far (launched in September 2018)

Click here to receive the case study in PDF format.

Results
Sales are exceeding expectations so far (launched in September 2018)

Click here to receive the case study in PDF format.

Results
Sales are exceeding expectations so far (launched in September 2018)

Click here to receive the case study in PDF format.

OKINORDISKA
01. Okivi_square_03
OKINORDISKA

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.