Okivi: Brand Creation through insights, positioning strategy and identity design.

Okivi: Brand Creation through insights, positioning strategy and identity design.

Okivi: Brand Creation through insights, positioning strategy and identity design.

Okivi: Brand Creation through insights, positioning strategy and identity design.

Okivi: Brand Creation through insights, positioning strategy and identity design.

Silver’s tasks
• Logo creation
• OMNI-identities for corporate and product brand
• Packaging design
• Web with prescription, inspiration counseling & coaching
• Communication platform
• Concept tests
• Taste tests

Background / Insights
67% of Swedes want to eat more healthy, but have difficulty in keeping healthy eating. Our way of eating in the western world means that welfare diseases such as diabetes increase at an extremely high level. On the Japanese island of Okinawa, the world's most long-lived and healthy population lives. One of the main reasons is what and how they eat.

Silver’s tasks
Logo creation / OMNI-identities for corporate and product brand including packaging design / Web site with prescription, inspiration counseling and coaching / Communication platform / Concept tests / Taste tests

Background / Insights
67% of Swedes want to eat more healthy, but have difficulty in keeping healthy eating. Our way of eating in the western world means that welfare diseases such as diabetes increase at an extremely high level. On the Japanese island of Okinawa, the world's most long-lived and healthy population lives. One of the main reasons is what and how they eat.

Silver’s tasks
Logo creation / OMNI-identities for corporate and product brand including packaging design / Web site with prescription, inspiration counseling and coaching / Communication platform / Concept tests / Taste tests

Background / Insights
67% of Swedes want to eat more healthy, but have difficulty in keeping healthy eating. Our way of eating in the western world means that welfare diseases such as diabetes increase at an extremely high level. On the Japanese island of Okinawa, the world's most long-lived and healthy population lives. One of the main reasons is what and how they eat.

Silver’s tasks
Logo creation / OMNI-identities for corporate and product brand including packaging design / Web site with prescription, inspiration counseling and coaching / Communication platform / Concept tests / Taste tests

Background / Insights
67% of Swedes want to eat more healthy, but have difficulty in keeping healthy eating. Our way of eating in the western world means that welfare diseases such as diabetes increase at an extremely high level. On the Japanese island of Okinawa, the world's most long-lived and healthy population lives. One of the main reasons is what and how they eat.

Silver’s tasks
Logo creation / OMNI-identities for corporate and product brand including packaging design / Web site with prescription, inspiration counseling and coaching / Communication platform / Concept tests / Taste tests

Background / Insights
67% of Swedes want to eat more healthy, but have difficulty in keeping healthy eating. Our way of eating in the western world means that welfare diseases such as diabetes increase at an extremely high level. On the Japanese island of Okinawa, the world's most long-lived and healthy population lives. One of the main reasons is what and how they eat.

Positioning / Strategy
Silver developed the name Okivi® and the brand promise "Keep Enjoying Life" to communicate the brand positioning: food that makes life both better and long. even when time is short. As part of the launch, the meals is delivered directly to the door.

Strategic Opportunity
To offer "The Okinawan-based Nordic Diet" to a wide public in collaboration with researchers and health care professionals. The traditional Okinawaska diet is developed with Nordic ingredients and well-known recipes, cooked by hand with minimal additions.

Positioning / Strategy
Silver developed the name Okivi® and the brand promise "Keep Enjoying Life" to communicate the brand positioning: food that makes life both better and long. even when time is short. As part of the launch, the meals is delivered directly to the door.

Strategic Opportunity
To offer "The Okinawan-based Nordic Diet" to a wide public in collaboration with researchers and health care professionals. The traditional Okinawaska diet is developed with Nordic ingredients and well-known recipes, cooked by hand with minimal additions.

Positioning / Strategy
Silver developed the name Okivi® and the brand promise "Keep Enjoying Life" to communicate the brand positioning: food that makes life both better and long. even when time is short. As part of the launch, the meals is delivered directly to the door.

Strategic Opportunity
To offer "The Okinawan-based Nordic Diet" to a wide public in collaboration with researchers and health care professionals. The traditional Okinawaska diet is developed with Nordic ingredients and well-known recipes, cooked by hand with minimal additions.

Positioning / Strategy
Silver developed the name Okivi® and the brand promise "Keep Enjoying Life" to communicate the brand positioning: food that makes life both better and long. even when time is short. As part of the launch, the meals is delivered directly to the door.

Strategic Opportunity
To offer "The Okinawan-based Nordic Diet" to a wide public in collaboration with researchers and health care professionals. The traditional Okinawaska diet is developed with Nordic ingredients and well-known recipes, cooked by hand with minimal additions.

Positioning / Strategy
Silver developed the name Okivi® and the brand promise "Keep Enjoying Life" to communicate the brand positioning: food that makes life both better and long. even when time is short. As part of the launch, the meals is delivered directly to the door.

Strategic Opportunity
To offer "The Okinawan-based Nordic Diet" to a wide public in collaboration with researchers and health care professionals. The traditional Okinawaska diet is developed with Nordic ingredients and well-known recipes, cooked by hand with minimal additions.

Results
Sales exceeds expectations so far (launched September 2018)

Want to have the case as pdf? Click here

Results
Sales exceeds expectations so far (launched September 2018)

Want to have the case as pdf? Click here

Results
Sales exceeds expectations so far (launched September 2018)

Want to have the case as pdf? Click here

Results
Sales exceeds expectations so far (launched September 2018)

Want to have the case as pdf? Click here

Results
Sales exceeds expectations so far (launched September 2018)

Want to have the case as pdf? Click here

OKINORDISKA
01. Okivi_square_03
OKINORDISKA

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.