Panamigas. Strong and friendly flavors!

Panamigas. Strong and friendly flavors!

Panamigas. Strong and friendly flavors!

Panamigas. Strong and friendly flavors!

Panamigas. Strong and friendly flavors!

Silver’s tasks
• Brand concept
• Brand platform
• Naming
• Omni-channel brand identity

Background / Insights
Studies showed that a large group of customers, middle aged women trapped in hectic everyday logistics, lacked a fast food concept responding to their needs. Therefore Katalysator AS/Pizza Hut Sweden decided to develop a brand new concept based on these insights.

Silver’s tasks
• Brand concept
• Brand platform
• Naming
• Omni-channel brand identity

Background / Insights
Studies showed that a large group of customers, middle aged women trapped in hectic everyday logistics, lacked a fast food concept responding to their needs. Therefore Katalysator AS/Pizza Hut Sweden decided to develop a brand new concept based on these insights.

Silver’s tasks
• Brand concept
• Brand platform
• Naming
• Omni-channel brand identity

Background / Insights
Studies showed that a large group of customers, middle aged women trapped in hectic everyday logistics, lacked a fast food concept responding to their needs. Therefore Katalysator AS/Pizza Hut Sweden decided to develop a brand new concept based on these insights.

Silver’s tasks
• Brand concept
• Brand platform
• Naming
• Omni-channel brand identity

Background / Insights
Studies showed that a large group of customers, middle aged women trapped in hectic everyday logistics, lacked a fast food concept responding to their needs. Therefore Katalysator AS/Pizza Hut Sweden decided to develop a brand new concept based on these insights.

Silver’s tasks
• Brand concept
• Brand platform
• Naming
• Omni-channel brand identity

Background / Insights
Studies showed that a large group of customers, middle aged women trapped in hectic everyday logistics, lacked a fast food concept responding to their needs. Therefore Katalysator AS/Pizza Hut Sweden decided to develop a brand new concept based on these insights.

Strategic Opportunity
Create a healthier and tastier fast food concept, inspired by the Latin American kitchen, where personal service with a twinkle in the eye is just as important as fresh goods and thrilling taste combinations. Nothing ready made or semi manufactured. Everything made on order in front of the customer.

Positioning / Strategy
Panamigas serve fresh and flavorful Latin American inspired food fast. By combining the fast with the fun and friendly, we make life a little less complicated and much more flavorful. The way you want it and with a little more dignity. Totally guilt-free whether you eat in the car, at your desk, in the restaurant or anywhere in between. You find us in between all the everyday rushes between duties and places, in a warm, welcoming environment. 

Strategic Opportunity
Create a healthier and tastier fast food concept, inspired by the Latin American kitchen, where personal service with a twinkle in the eye is just as important as fresh goods and thrilling taste combinations. Nothing ready made or semi manufactured. Everything made on order in front of the customer.

Positioning / Strategy
Panamigas serve fresh and flavorful Latin American inspired food fast. By combining the fast with the fun and friendly, we make life a little less complicated and much more flavorful. The way you want it and with a little more dignity. Totally guilt-free whether you eat in the car, at your desk, in the restaurant or anywhere in between. You find us in between all the everyday rushes between duties and places, in a warm, welcoming environment. 

Strategic Opportunity
Create a healthier and tastier fast food concept, inspired by the Latin American kitchen, where personal service with a twinkle in the eye is just as important as fresh goods and thrilling taste combinations. Nothing ready made or semi manufactured. Everything made on order in front of the customer.

Positioning / Strategy
Panamigas serve fresh and flavorful Latin American inspired food fast. By combining the fast with the fun and friendly, we make life a little less complicated and much more flavorful. The way you want it and with a little more dignity. Totally guilt-free whether you eat in the car, at your desk, in the restaurant or anywhere in between. You find us in between all the everyday rushes between duties and places, in a warm, welcoming environment. 

Strategic Opportunity
Create a healthier and tastier fast food concept, inspired by the Latin American kitchen, where personal service with a twinkle in the eye is just as important as fresh goods and thrilling taste combinations. Nothing ready made or semi manufactured. Everything made on order in front of the customer.

Positioning / Strategy
Panamigas serve fresh and flavorful Latin American inspired food fast. By combining the fast with the fun and friendly, we make life a little less complicated and much more flavorful. The way you want it and with a little more dignity. Totally guilt-free whether you eat in the car, at your desk, in the restaurant or anywhere in between. You find us in between all the everyday rushes between duties and places, in a warm, welcoming environment. 

Strategic Opportunity
Create a healthier and tastier fast food concept, inspired by the Latin American kitchen, where personal service with a twinkle in the eye is just as important as fresh goods and thrilling taste combinations. Nothing ready made or semi manufactured. Everything made on order in front of the customer.

Positioning / Strategy
Panamigas serve fresh and flavorful Latin American inspired food fast. By combining the fast with the fun and friendly, we make life a little less complicated and much more flavorful. The way you want it and with a little more dignity. Totally guilt-free whether you eat in the car, at your desk, in the restaurant or anywhere in between. You find us in between all the everyday rushes between duties and places, in a warm, welcoming environment. 

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Panamigas Posters

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.