Panduro: Brand transformation through insight, positioning strategy and OMNI Brand Identity Design

Panduro: Brand transformation through insight, positioning strategy and OMNI Brand Identity Design

Panduro: Brand transformation through insight, positioning strategy and OMNI Brand Identity Design

Panduro: Brand transformation through insight, positioning strategy and OMNI Brand Identity Design

Panduro: Brand transformation through insight, positioning strategy and OMNI Brand Identity Design

Silver’s tasks
• New visual OMNI identity including guidelines for social media content
• New packing identity for private label
• 
Facelift of all stores, starting Q1 2019
• Implementation by Workshop
• 
Positioning strategy including new brand platform and brand strategy
• 
Strategic market segmentation
• Trend analysis
• Category management
• Internal training program for partnerships between staff and loyal customers
• Social media strategy including guidelines for imagery and tonality

 

Silver’s tasks
New visual OMNI identity including guidelines for social media content / New Packing Identity for Private Label / Facelift of all stores, starting Q1 2019. Implementation by Workshop / Positioning Strategy including new Brand Platform and Brand Strategy / Strategic Market Segmentation / Trend Analysis / Category Management / Internal training program for partnerships between staff and loyal customers / Social media strategy including guidelines for imagery and tonality. 

Silver’s tasks
New visual OMNI identity including guidelines for social media content / New Packing Identity for Private Label / Facelift of all stores, starting Q1 2019. Implementation by Workshop / Positioning Strategy including new Brand Platform and Brand Strategy / Strategic Market Segmentation / Trend Analysis / Category Management / Internal training program for partnerships between staff and loyal customers / Social media strategy including guidelines for imagery and tonality.

Silver’s tasks
New visual OMNI identity including guidelines for social media content / New Packing Identity for Private Label / Facelift of all stores, starting Q1 2019. Implementation by Workshop / Positioning Strategy including new Brand Platform and Brand Strategy / Strategic Market Segmentation / Trend Analysis / Category Management / Internal training program for partnerships between staff and loyal customers / Social media strategy including guidelines for imagery and tonality

Silver’s tasks
New visual OMNI identity including guidelines for social media content / New Packing Identity for Private Label / Facelift of all stores, starting Q1 2019. Implementation by Workshop / Positioning Strategy including new Brand Platform and Brand Strategy / Strategic Market Segmentation / Trend Analysis / Category Management / Internal training program for partnerships between staff and loyal customers / Social media strategy including guidelines for imagery and tonality

Background / Insights
Panduro is the Nordic region's largest retail chain in its segment, with focus on creativity using the hands. Panduro consists of 103 stores in Sweden, Denmark, Finland, Germany, the Netherlands, Belgium and a large e-commerce platform.

In 2016, Panduro is experiencing increasing competition from players in nearby markets such as books, toys, groceries and DIY. Insights showed that conversion were too low and consumers lacked inspiration in Panduros channels.

Background / Insights
Panduro is the Nordic region's largest retail chain in its segment, with focus on creativity using the hands. Panduro consists of 103 stores in Sweden, Denmark, Finland, Germany, the Netherlands, Belgium and a large e-commerce platform.

In 2016, Panduro is experiencing increasing competition from players in nearby markets such as books, toys, groceries and DIY. Insights showed that conversion were too low and consumers lacked inspiration in Panduros channels.

Background / Insights
Panduro is the Nordic region's largest retail chain in its segment, with focus on creativity using the hands. Panduro consists of 103 stores in Sweden, Denmark, Finland, Germany, the Netherlands, Belgium and a large e-commerce platform.

In 2016, Panduro is experiencing increasing competition from players in nearby markets such as books, toys, groceries and DIY. Insights showed that conversion were too low and consumers lacked inspiration in Panduros channels.

Background / Insights
Panduro is the Nordic region's largest retail chain in its segment, with focus on creativity using the hands. Panduro consists of 103 stores in Sweden, Denmark, Finland, Germany, the Netherlands, Belgium and a large e-commerce platform.

In 2016, Panduro is experiencing increasing competition from players in nearby markets such as books, toys, groceries and DIY. Insights showed that conversion were too low and consumers lacked inspiration in Panduros channels.

Background / Insights
Panduro is the Nordic region's largest retail chain in its segment, with focus on creativity using the hands. Panduro consists of 103 stores in Sweden, Denmark, Finland, Germany, the Netherlands, Belgium and a large e-commerce platform.

In 2016, Panduro is experiencing increasing competition from players in nearby markets such as books, toys, groceries and DIY. Insights showed that conversion were too low and consumers lacked inspiration in Panduros channels.

Positioning / Strategy
To maintain and expand market leader position by transforming Panduro from a supplier of hobby products to an enabler for craft and creativity.

Strategic Opportunity
By digital transformation and an enhanced OMNI brand experience drive conversion through inspiration in on-line/retail channels and the expertise of the staff in the stores.

Results
New Store concept tested in Stockholm, full launch 2019. On-line sales in-house by + 40% one year after launch.

Positioning / Strategy
To maintain and expand market leader position by transforming Panduro from a supplier of hobby products to an enabler for craft and creativity.

Strategic Opportunity
By digital transformation and an enhanced OMNI brand experience drive conversion through inspiration in on-line/retail channels and the expertise of the staff in the stores.

Results
New Store concept tested in Stockholm, full launch 2019 / On-line sales in-house by + 40% one year after launch.

Positioning / Strategy
To maintain and expand market leader position by transforming Panduro from a supplier of hobby products to an enabler for craft and creativity.

Strategic Opportunity
By digital transformation and an enhanced OMNI brand experience drive conversion through inspiration in on-line/retail channels and the expertise of the staff in the stores.

Results
New Store concept tested in Stockholm, full launch 2019 / On-line sales in-house by + 40% one year after launch.

Positioning / Strategy
To maintain and expand market leader position by transforming Panduro from a supplier of hobby products to an enabler for craft and creativity.

Strategic Opportunity
By digital transformation and an enhanced OMNI brand experience drive conversion through inspiration in on-line/retail channels and the expertise of the staff in the stores.

Results
New Store concept tested in Stockholm, full launch 2019 / On-line sales in-house by + 40% one year after launch.

Positioning / Strategy
To maintain and expand market leader position by transforming Panduro from a supplier of hobby products to an enabler for craft and creativity.

Strategic Opportunity
By digital transformation and an enhanced OMNI brand experience drive conversion through inspiration in on-line/retail channels and the expertise of the staff in the stores.

Results
New Store concept tested in Stockholm, full launch 2019 / On-line sales in-house by + 40% one year after launch.

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Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.