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PriceRunner: Brand Transformation through Digital Brand Identity

PriceRunner: Brand Transformation through Digital Brand Identity

PriceRunner: Brand Transformation through Digital Brand Identity

PriceRunner:
Brand Transformation through Digital Brand Identity

PriceRunner: Brand Transformation through Digital Brand Identity

Silver’s tasks
Logotype evolution / Sub-brand structure / Brand identity /
Motion Icon library

Background / Insights
The digital service PriceRunner has been on the market since year 2000. You can search and compare 1,8 million products from 5 700 stores in Sweden, Denmark, United Kingdom and Germany. An update of the brand was needed in order to re-launch the new and improved service.

 

Silver’s tasks
Logotype evolution / Sub-brand structure / Brand identity /
Motion Icon library

Background / Insights
The digital service PriceRunner has been on the market since year 2000. You can search and compare 1,8 million products from 5 700 stores in Sweden, Denmark, United Kingdom and Germany. An update of the brand was needed in order to re-launch the new and improved service. 

Silver’s tasks
Logotype evolution / Sub-brand structure / Brand identity /
Motion Icon library

Background / Insights
The digital service PriceRunner has been on the market since year 2000. You can search and compare 1,8 million products from 5 700 stores in Sweden, Denmark, United Kingdom and Germany. An update of the brand was needed in order to re-launch the new and improved service. 

Silver’s tasks
Logotype evolution / Sub-brand structure / Brand identity /
Motion Icon library

Background / Insights
The digital service PriceRunner has been on the market since year 2000. You can search and compare 1,8 million products from 5 700 stores in Sweden, Denmark, United Kingdom and Germany. An update of the brand was needed in order to re-launch the new and improved service. 

Silver’s tasks
Logotype evolution / Sub-brand structure / Brand identity /
Motion Icon library

Background / Insights
The digital service PriceRunner has been on the market since year 2000. You can search and compare 1,8 million products from 5 700 stores in Sweden, Denmark, United Kingdom and Germany. An update of the brand was needed in order to re-launch the new and improved service. 

Design strategy
Using state of the art design and functionality in order to add personality to the brand.

Strategic Opportunity
Strengthen and confirm PriceRunners’ position as Sweden's best and most credible price comparison service.

Design strategy
Using state of the art design and functionality in order to add personality to the brand.

Strategic Opportunity
Strengthen and confirm PriceRunners’ position as Sweden's best and most credible price comparison service.

Design strategy
Using state of the art design and functionality in order to add personality to the brand.

Strategic Opportunity
Strengthen and confirm PriceRunners’ position as Sweden's best and most credible price comparison service.

Design strategy
Using state of the art design and functionality in order to add personality to the brand.

Strategic Opportunity
Strengthen and confirm PriceRunners’ position as Sweden's best and most credible price comparison service.

Design strategy
Using state of the art design and functionality in order to add personality to the brand.

Strategic Opportunity
Strengthen and confirm PriceRunners’ position as Sweden's best and most credible price comparison service.

Results
A dynamic and inclusive entirety. The sense of purely technical and rational has to some extent disappeared in favour of a more brand-based and experience oriented impression. But without losing the vital, the guiding and the needs oriented.

www.pricerunner.se

Results
A dynamic and inclusive entirety. The sense of purely technical and rational has to some extent disappeared in favour of a more brand-based and experience oriented impression. But without losing the vital, the guiding and the needs oriented.

www.pricerunner.se

Want to have the case as pdf? Click here

Results
A dynamic and inclusive entirety. The sense of purely technical and rational has to some extent disappeared in favour of a more brand-based and experience oriented impression. But without losing the vital, the guiding and the needs oriented.

www.pricerunner.se

Want to have the case as pdf? Click here

Results
A dynamic and inclusive entirety. The sense of purely technical and rational has to some extent disappeared in favour of a more brand-based and experience oriented impression. But without losing the vital, the guiding and the needs oriented.

www.pricerunner.se

Want to have the case as pdf? Click here

Results
A dynamic and inclusive entirety. The sense of purely technical and rational has to some extent disappeared in favour of a more brand-based and experience oriented impression. But without losing the vital, the guiding and the needs oriented.

www.pricerunner.se

Want to have the case as pdf? Click here

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Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.