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PriceRunner: Brand transformation through digital brand identity.

PriceRunner: Brand transformation through digital brand identity.

PriceRunner: Brand transformation through digital brand identity.

PriceRunner: Brand transformation through digital brand identity.

PriceRunner: Brand transformation through digital brand identity.

Silver’s tasks
• Logotype evolution
• Sub-brand structure
• Brand identity
• Motion icon library

Background / Insights
The digital service PriceRunner has been on the market since 2000. It allows users to search and compare 1.8 million products from 5,700 stores in Sweden, Denmark, the UK and Germany. The brand needed a refresh for a relaunch of its new and improved service.

 

Silver’s tasks
• Logotype evolution
• Sub-brand structure
• Brand identity
• Motion icon library

Background / Insights
The digital service PriceRunner has been on the market since 2000. It allows users to search and compare 1.8 million products from 5,700 stores in Sweden, Denmark, the UK and Germany. The brand needed a refresh for a relaunch of its new and improved service.

 

Silver’s tasks
• Logotype evolution
• Sub-brand structure
• Brand identity
• Motion icon library

Background / Insights
The digital service PriceRunner has been on the market since 2000. It allows users to search and compare 1.8 million products from 5,700 stores in Sweden, Denmark, the UK and Germany. The brand needed a refresh for a relaunch of its new and improved service.

 

Silver’s tasks
• Logotype evolution
• Sub-brand structure
• Brand identity
• Motion icon library

Background / Insights
The digital service PriceRunner has been on the market since 2000. It allows users to search and compare 1.8 million products from 5,700 stores in Sweden, Denmark, the UK and Germany. The brand needed a refresh for a relaunch of its new and improved service.

 

Silver’s tasks
• Logotype evolution
• Sub-brand structure
• Brand identity
• Motion icon library

Background / Insights
The digital service PriceRunner has been on the market since 2000. It allows users to search and compare 1.8 million products from 5,700 stores in Sweden, Denmark, the UK and Germany. The brand needed a refresh for a relaunch of its new and improved service.

 

Design strategy
Use state-of-the-art design and functionality to add personality to the brand.

Strategic Opportunity
Strengthen and confirm PriceRunner’s position as Sweden’s best and most credible price comparison service.

Design strategy
Use state-of-the-art design and functionality to add personality to the brand.

Strategic Opportunity
Strengthen and confirm PriceRunner’s position as Sweden’s best and most credible price comparison service.

Design strategy
Use state-of-the-art design and functionality to add personality to the brand.

Strategic Opportunity
Strengthen and confirm PriceRunner’s position as Sweden’s best and most credible price comparison service.

Design strategy
Use state-of-the-art design and functionality to add personality to the brand.

Strategic Opportunity
Strengthen and confirm PriceRunner’s position as Sweden’s best and most credible price comparison service.


Design strategy
Use state-of-the-art design and functionality to add personality to the brand.

Strategic Opportunity
Strengthen and confirm PriceRunner’s position as Sweden’s best and most credible price comparison service.


Results
A dynamic and inclusive package. The sense of a purely technical and logical approach has to some extent been replaced by a more brand-based and experience-oriented impression. But without losing the important aspects of providing guidance and being needs-oriented.

www.pricerunner.se

Results
A dynamic and inclusive package. The sense of a purely technical and logical approach has to some extent been replaced by a more brand-based and experience-oriented impression. But without losing the important aspects of providing guidance and being needs-oriented.

www.pricerunner.se

Results
A dynamic and inclusive package. The sense of a purely technical and logical approach has to some extent been replaced by a more brand-based and experience-oriented impression. But without losing the important aspects of providing guidance and being needs-oriented.

www.pricerunner.se

Results
A dynamic and inclusive package. The sense of a purely technical and logical approach has to some extent been replaced by a more brand-based and experience-oriented impression. But without losing the important aspects of providing guidance and being needs-oriented.

www.pricerunner.se

Results
A dynamic and inclusive package. The sense of a purely technical and logical approach has to some extent been replaced by a more brand-based and experience-oriented impression. But without losing the important aspects of providing guidance and being needs-oriented.

www.pricerunner.se

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Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.