Riksbyggen

Riksbyggen: Sustainability Strategy and sustainability concept

For two years in a row, Riksbyggen has been been selected as the most sustainable companies in the construction industry. During 2019, Silver together with the marketing and sustainability departments of Riksbyggen developed a sustainability strategy with focus areas and KPIs and created a concept for the sustainability communication.

Silver’s tasks
• Strategy
• Concept creation
• Symbol creation
• Sustainability identity

Background / Insights
Riksbyggen was the leader in sustainability in its industry but found it difficult to communicate all the great and important things they were doing. There efforts were in a lot of different areas, some were on a national level as part of huge industry initiatives and some was very small scale.

Silver’s tasks
• Strategy
• Concept creation
• Symbol creation
• Sustainability identity

Background / Insights
Riksbyggen was the leader in sustainability in its industry but found it difficult to communicate all the great and important things they were doing. There efforts were in a lot of different areas, some were on a national level as part of huge industry initiatives and some was very small scale.

Silver’s tasks
• Strategy
• Concept creation
• Symbol creation
• Sustainability identity

Background / Insights
Riksbyggen was the leader in sustainability in its industry but found it difficult to communicate all the great and important things they were doing. There efforts were in a lot of different areas, some were on a national level as part of huge industry initiatives and some was very small scale.

Silver’s tasks
• Strategy
• Concept creation
• Symbol creation
• Sustainability identity

Background / Insights
Riksbyggen was the leader in sustainability in its industry but found it difficult to communicate all the great and important things they were doing. There efforts were in a lot of different areas, some were on a national level as part of huge industry initiatives and some was very small scale.

Silver’s tasks
• Strategy
• Concept creation
• Symbol creation
• Sustainability identity

Background / Insights
Riksbyggen was the leader in sustainability in its industry but found it difficult to communicate all the great and important things they were doing. There efforts were in a lot of different areas, some were on a national level as part of huge industry initiatives and some was very small scale.

Positioning / Strategy
Sustainability is both big and small. A strong accountability on a national and global level makes it possible for Riksbyggen together with the housing co-operatives and tenant-owners make life more sustainable in the home, at work and in the future.

Strategic Opportunity
• To utilize the close relationship with the housing co-operatives and tenant-owners to help them make a difference by inspiring them to set and achieve their own goals in sustainability