Swedish National Football Team and the Swedish Football Association: Brand Transformation through Strategic Positioning and OMNI Brand Identity

Swedish National Football Team and the Swedish Football Association: Brand Transformation through Strategic Positioning and OMNI Brand Identity

Swedish National Football Team and the Swedish Football Association: Brand Transformation through Strategic Positioning and OMNI Brand Identity

Swedish National Football Team and the Swedish Football Association: Brand Transformation through Strategic Positioning and OMNI Brand Identity

Swedish National Football Team and the Swedish Football Association: Brand Transformation through Strategic Positioning and OMNI Brand Identity

Silver’s tasks
• Brand Strategy
• Logo Development
• Logo Creation
• Channel Graphics
• OMNI Brand Identity

Background / Insights
The Swedish Football Association had together with UEFA identified a need to optimize the brand architecture and brand experience in order to maximize sales and brand strength.

Silver’s tasks
• Brand Strategy
• Logo Development
• Logo Creation
• Channel Graphics
• OMNI Brand Identity

Background / Insights
The Swedish Football Association had together with UEFA identified a need to optimize the brand architecture and brand experience in order to maximize sales and brand strength.

Silver’s tasks
• Brand Strategy
• Logo Development
• Logo Creation
• Channel Graphics
• OMNI Brand Identity

Background / Insights
The Swedish Football Association had together with UEFA identified a need to optimize the brand architecture and brand experience in order to maximize sales and brand strength.

Silver’s tasks
• Brand Strategy
• Logo Development
• Logo Creation
• Channel Graphics
• OMNI Brand Identity

Background / Insights
The Swedish Football Association had together with UEFA identified a need to optimize the brand architecture and brand experience in order to maximize sales and brand strength.

Silver’s tasks
• Brand Strategy
• Logo Development
• Logo Creation
• Channel Graphics
• OMNI Brand Identity

Background / Insights
The Swedish Football Association had together with UEFA identified a need to optimize the brand architecture and brand experience in order to maximize sales and brand strength.

Positioning / Strategy
• Use Sweden as the brand for the national teams instead of SvFF
• Based on the common values of the Swedish Football Association – summarized in the tagline ”We are Sweden” – give each national team their own and unique positioning platform.

Strategic Opportunity
• To position football as an important uniting force in modern Sweden
• To radically increase sponsorship sales through clearly positioned and differentiated brands for the different national football teams

Positioning / Strategy
• Use Sweden as the brand for the national teams instead of SvFF
• Based on the common values of the Swedish Football Association – summarized in the tagline ”We are Sweden” – give each national team their own and unique positioning platform.

Strategic Opportunity
• To position football as an important uniting force in modern Sweden
• To radically increase sponsorship sales through clearly positioned and differentiated brands for the different national football teams

Positioning / Strategy
• Use Sweden as the brand for the national teams instead of SvFF
• Based on the common values of the Swedish Football Association – summarized in the tagline ”We are Sweden” – give each national team their own and unique positioning platform.

Strategic Opportunity
• To position football as an important uniting force in modern Sweden
• To radically increase sponsorship sales through clearly positioned and differentiated brands for the different national football teams

Positioning / Strategy
• Use Sweden as the brand for the national teams instead of SvFF
• Based on the common values of the Swedish Football Association – summarized in the tagline ”We are Sweden” – give each national team their own and unique positioning platform.

Strategic Opportunity
• To position football as an important uniting force in modern Sweden
• To radically increase sponsorship sales through clearly positioned and differentiated brands for the different national football teams

Positioning / Strategy
• Use Sweden as the brand for the national teams instead of SvFF
• Based on the common values of the Swedish Football Association – summarized in the tagline ”We are Sweden” – give each national team their own and unique positioning platform.

Strategic Opportunity
• To position football as an important uniting force in modern Sweden
• To radically increase sponsorship sales through clearly positioned and differentiated brands for the different national football teams

Results
Enhanced customer experience and increase of sponsorship sales

Want to have the case as pdf? Click here

Results
Enhanced customer experience and increase of sponsorship sales

Want to have the case as pdf? Click here

Results
Enhanced customer experience and increase of sponsorship sales

Want to have the case as pdf? Click here

Results
Enhanced customer experience and increase of sponsorship sales

Want to have the case as pdf? Click here

Results
Enhanced customer experience and increase of sponsorship sales

Want to have the case as pdf? Click here

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Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.

We are a strategic brand and design agency. We believe that by building creative spaces, we can enable people to do greater things.