Swedish National Football Team and the Swedish Football Association: Brand transformation through strategic positioning and omni-channel brand identity
Swedish National Football Team and the Swedish Football Association: Brand transformation through strategic positioning and omni-channel brand identity
Swedish National Football Team and the Swedish Football Association: Brand transformation through strategic positioning and omni-channel brand identity
Swedish National Football Team and the Swedish Football Association: Brand transformation through strategic positioning and omni-channel brand identity
Swedish National Football Team and the Swedish Football Association: Brand transformation through strategic positioning and omni-channel brand identity
Silver’s tasks
• Brand strategy
• Logo development
• Logo creation
• Channel graphics
• OMNI brand identity
Background / Insights
The Swedish Football Association, together with UEFA, had identified a need to optimise the brand architecture and brand experience to maximise sales and brand strength.
Silver’s tasks
• Brand strategy
• Logo development
• Logo creation
• Channel graphics
• OMNI brand identity
Background / Insights
The Swedish Football Association, together with UEFA, had identified a need to optimise the brand architecture and brand experience to maximise sales and brand strength.
Silver’s tasks
• Brand strategy
• Logo development
• Logo creation
• Channel graphics
• OMNI brand identity
Background / Insights
The Swedish Football Association, together with UEFA, had identified a need to optimise the brand architecture and brand experience to maximise sales and brand strength.
Silver’s tasks
• Brand strategy
• Logo development
• Logo creation
• Channel graphics
• OMNI brand identity
Background / Insights
The Swedish Football Association, together with UEFA, had identified a need to optimise the brand architecture and brand experience to maximise sales and brand strength.
Silver’s tasks
• Brand strategy
• Logo development
• Logo creation
• Channel graphics
• OMNI brand identity
Background / Insights
The Swedish Football Association, together with UEFA, had identified a need to optimise the brand architecture and brand experience to maximise sales and brand strength.
Positioning / Strategy
• Use Sweden as the brand for the national teams instead of SvFF
• Give each national team its own and unique positioning platform based on the shared values of the Swedish Football Association, summarised in the tagline ‘We are Sweden’
Strategic Opportunity
• To position football as an important uniting force in modern Sweden
• To substantially increase sponsorship revenues through clearly positioned and differentiated brands for the various national football teams
Positioning / Strategy
• Use Sweden as the brand for the national teams instead of SvFF
• Give each national team its own and unique positioning platform based on the shared values of the Swedish Football Association, summarised in the tagline ‘We are Sweden’
Strategic Opportunity
• To position football as an important uniting force in modern Sweden
• To substantially increase sponsorship revenues through clearly positioned and differentiated brands for the various national football teams
Positioning / Strategy
• Use Sweden as the brand for the national teams instead of SvFF
• Give each national team its own and unique positioning platform based on the shared values of the Swedish Football Association, summarised in the tagline ‘We are Sweden’
Strategic Opportunity
• To position football as an important uniting force in modern Sweden
• To substantially increase sponsorship revenues through clearly positioned and differentiated brands for the various national football teams
Positioning / Strategy
• Use Sweden as the brand for the national teams instead of SvFF
• Give each national team its own and unique positioning platform based on the shared values of the Swedish Football Association, summarised in the tagline ‘We are Sweden’
Strategic Opportunity
• To position football as an important uniting force in modern Sweden
• To substantially increase sponsorship revenues through clearly positioned and differentiated brands for the various national football teams
Positioning / Strategy
• Use Sweden as the brand for the national teams instead of SvFF
• Give each national team its own and unique positioning platform based on the shared values of the Swedish Football Association, summarised in the tagline ‘We are Sweden’
Strategic Opportunity
• To position football as an important uniting force in modern Sweden
• To substantially increase sponsorship revenues through clearly positioned and differentiated brands for the various national football teams
Results
Enhanced customer experience and increase in sponsorship revenues.
Click here to receive this case study in PDF format.
Results
Enhanced customer experience and increase in sponsorship revenues.
Click here to receive this case study in PDF format.
Results
Enhanced customer experience and increase in sponsorship revenues.
Results
Enhanced customer experience and increase in sponsorship revenues.
Click here to receive this case study in PDF format.
Results
Enhanced customer experience and increase in sponsorship revenues.
Click here to receive this case study in PDF format.
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.