Swedish National Football Team and the Swedish Football Association: Brand transformation through strategic positioning and omni-channel brand identity

Swedish National Football Team and the Swedish Football Association: Brand transformation through strategic positioning and omni-channel brand identity

Swedish National Football Team and the Swedish Football Association: Brand transformation through strategic positioning and omni-channel brand identity

Swedish National Football Team and the Swedish Football Association: Brand transformation through strategic positioning and omni-channel brand identity

Swedish National Football Team and the Swedish Football Association: Brand transformation through strategic positioning and omni-channel brand identity

Silver’s tasks
• Brand strategy
• Logo development
• Logo creation
• Channel graphics
• OMNI brand identity

Background / Insights
The Swedish Football Association, together with UEFA, had identified a need to optimise the brand architecture and brand experience to maximise sales and brand strength.

Silver’s tasks
• Brand strategy
• Logo development
• Logo creation
• Channel graphics
• OMNI brand identity

Background / Insights
The Swedish Football Association, together with UEFA, had identified a need to optimise the brand architecture and brand experience to maximise sales and brand strength.

Silver’s tasks
• Brand strategy
• Logo development
• Logo creation
• Channel graphics
• OMNI brand identity

Background / Insights
The Swedish Football Association, together with UEFA, had identified a need to optimise the brand architecture and brand experience to maximise sales and brand strength.

Silver’s tasks
• Brand strategy
• Logo development
• Logo creation
• Channel graphics
• OMNI brand identity

Background / Insights
The Swedish Football Association, together with UEFA, had identified a need to optimise the brand architecture and brand experience to maximise sales and brand strength.


Silver’s tasks
• Brand strategy
• Logo development
• Logo creation
• Channel graphics
• OMNI brand identity

Background / Insights
The Swedish Football Association, together with UEFA, had identified a need to optimise the brand architecture and brand experience to maximise sales and brand strength.


Positioning / Strategy
• Use Sweden as the brand for the national teams instead of SvFF
• Give each national team its own and unique positioning platform based on the shared values of the Swedish Football Association, summarised in the tagline ‘We are Sweden’

Strategic Opportunity
• To position football as an important uniting force in modern Sweden
• To substantially increase sponsorship revenues through clearly positioned and differentiated brands for the various national football teams


Positioning / Strategy
• Use Sweden as the brand for the national teams instead of SvFF
• Give each national team its own and unique positioning platform based on the shared values of the Swedish Football Association, summarised in the tagline ‘We are Sweden’

Strategic Opportunity
• To position football as an important uniting force in modern Sweden
• To substantially increase sponsorship revenues through clearly positioned and differentiated brands for the various national football teams


Positioning / Strategy
• Use Sweden as the brand for the national teams instead of SvFF
• Give each national team its own and unique positioning platform based on the shared values of the Swedish Football Association, summarised in the tagline ‘We are Sweden’

Strategic Opportunity
• To position football as an important uniting force in modern Sweden
• To substantially increase sponsorship revenues through clearly positioned and differentiated brands for the various national football teams


Positioning / Strategy
• Use Sweden as the brand for the national teams instead of SvFF
• Give each national team its own and unique positioning platform based on the shared values of the Swedish Football Association, summarised in the tagline ‘We are Sweden’

Strategic Opportunity
• To position football as an important uniting force in modern Sweden
• To substantially increase sponsorship revenues through clearly positioned and differentiated brands for the various national football teams


Positioning / Strategy
• Use Sweden as the brand for the national teams instead of SvFF
• Give each national team its own and unique positioning platform based on the shared values of the Swedish Football Association, summarised in the tagline ‘We are Sweden’

Strategic Opportunity
• To position football as an important uniting force in modern Sweden
• To substantially increase sponsorship revenues through clearly positioned and differentiated brands for the various national football teams


Results
Enhanced customer experience and increase in sponsorship revenues.

Click here to receive this case study in PDF format.

Results
Enhanced customer experience and increase in sponsorship revenues.

Click here to receive this case study in PDF format.

Results
Enhanced customer experience and increase in sponsorship revenues.

Click here to receive this case study in PDF format.

Results
Enhanced customer experience and increase in sponsorship revenues.

Click here to receive this case study in PDF format.

Results
Enhanced customer experience and increase in sponsorship revenues.

Click here to receive this case study in PDF format.

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Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

Silver
Kungsgatan 55

111 22 Stockholm
+46 8 562 120 00

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.

We are a strategic brand and design agency. We believe that by developing creative spaces, we enable people to achieve greater things.