Törn – The Lab goes skiing
Silvers task
• Brand strategy
• Logotype
• Brand Identity
• Digital design
• Motion graphics
Background / Insights
Törn is a craft ski brand: handmade skis produced in the city of Gävle in the north of Sweden. Since many of us at Silver loves skiing we decided to give the brand a boost and dedicated a lab session to find a unique and bold expression for this exclusive brand.
Our work for Törn was done by The Lab™ –Silver's studio for smaller brands to accelerate their growth by focusing on exceptionally creative work that makes an impact.
Positioning / Strategy
To stand out against mass-produced skis with bold and dynamic brand assets.
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.