YiPin
YiPin
YiPin
YiPin
YiPin
Deliverables:
• Insight/Strategy
• Brand Identity
• Packaging Design
Awards:
• 1st place (100W) in 100-wattaren 2023 (Category: Strategic design)
Silvers task:
• Insight/Strategy
• Brand Identity
• Packaging Design
Awards:
• 1st place (100W) in 100-wattaren 2023 (Category: Strategic design)
Silvers task:
• Insight/Strategy
• Brand Identity
• Packaging Design
Awards:
• 1st place (100W) in 100-wattaren 2023 (Category: Strategic design)
Silvers task:
• Insight/Strategy
• Brand Identity
• Packaging Design
Awards:
• 1st place (100W) in 100-wattaren 2023 (Category: Strategic design)
Silvers task:
• Insight/Strategy
• Brand Identity
• Packaging Design
Awards:
• 1st place (100W) in 100-wattaren 2023 (Category: Strategic design)
Results since brand launch
Following the launch of the new brand position and identity, YiPin gained market leadership in the fresh vegan category by attracting a wider audience and therefore increasing their market share with 23% (2020-2021). According to Nielsen data (2022), YiPin also increased their market share by 20%.
Background & insights
The Lu family have been making Swedish tofu for more than 20 years and had set ambitious growth targets for their company YiPin. Silver saw an opportunity for YiPin to needed to develop and strengthen its brand associations to increase its market share in a growing category with increased competition from mainly the chains private labels.
Strategy & design
YiPin was positioned as tofu experts by highlighting both the Asian heritage and the local aspects of the brand. Silver created a set of strong and distinct brand assets for communication and packaging, including a new logo, the yellow color, the tagline “the tofu from Sweden” and a new tasty exclusive image style.
Strategy & design
YiPin was positioned as tofu experts by highlighting both the Asian heritage and the local aspects of the brand. Silver created a set of strong and distinct brand assets for communication and packaging, including a new logo, the yellow color, the tagline “the tofu from Sweden” and a new tasty exclusive image style.
Strategy & design
YiPin was positioned as tofu experts by highlighting both the Asian heritage and the local aspects of the brand. Silver created a set of strong and distinct brand assets for communication and packaging, including a new logo, the yellow color, the tagline “the tofu from Sweden” and a new tasty exclusive image style.
Strategy & design
YiPin was positioned as tofu experts by highlighting both the Asian heritage and the local aspects of the brand. Silver created a set of strong and distinct brand assets for communication and packaging, including a new logo, the yellow color, the tagline “the tofu from Sweden” and a new tasty exclusive image style.
Strategy & design
YiPin was positioned as tofu experts by highlighting both the Asian heritage and the local aspects of the brand. Silver created a set of strong and distinct brand assets for communication and packaging, including a new logo, the yellow color, the tagline “the tofu from Sweden” and a new tasty exclusive image style.
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.
We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.