YiPin-Line-Up

YiPin

YiPin

YiPin

YiPin

YiPin

Silvers task:
• Insight/Strategy
• Brand Identity
• Packaging Design

Silvers task:
• Insight/Strategy
• Brand Identity
• Packaging Design

Silvers task:
• Insight/Strategy
• Brand Identity
• Packaging Design

Silvers task:
• Insight/Strategy
• Brand Identity
• Packaging Design

Silvers task:
• Insight/Strategy
• Brand Identity
• Packaging Design

Background / Insights
The Lu family have been making Swedish tofu for more than 20 years and had set ambitious growth targets. YiPin needed to develop and strengthen its brand associations in order to increase its market share in a growing category with increased competition from mainly the chains private labels.

Positioning / Strategy
YiPin was positioned as tofu experts by highlighting both the Asian heritage and the local aspects of the brand. Silver then created a set of strong and distinct brand assets: a new logo, the tag line “The Tofu from Sweden”, a new tasty, exclusive image style and distinct brand assets for the packaging. The result: YiPin gained market leadership in the fresh vegan category by attracting a wider audience and therefore increasing their market share with 23%.

Positioning / Strategy
YiPin was positioned as tofu experts by highlighting both the Asian heritage and the local aspects of the brand. Silver then created a set of strong and distinct brand assets: a new logo, the tag line “The Tofu from Sweden”, a new tasty, exclusive image style and distinct brand assets for the packaging. The result: YiPin gained market leadership in the fresh vegan category by attracting a wider audience and therefore increasing their market share with 23%.

Positioning / Strategy
YiPin was positioned as tofu experts by highlighting both the Asian heritage and the local aspects of the brand. Silver then created a set of strong and distinct brand assets: a new logo, the tag line “The Tofu from Sweden”, a new tasty, exclusive image style and distinct brand assets for the packaging. The result: YiPin gained market leadership in the fresh vegan category by attracting a wider audience and therefore increasing their market share with 23%.

Positioning / Strategy
YiPin was positioned as tofu experts by highlighting both the Asian heritage and the local aspects of the brand. Silver then created a set of strong and distinct brand assets: a new logo, the tag line “The Tofu from Sweden”, a new tasty, exclusive image style and distinct brand assets for the packaging. The result: YiPin gained market leadership in the fresh vegan category by attracting a wider audience and therefore increasing their market share with 23%.

Positioning / Strategy
YiPin was positioned as tofu experts by highlighting both the Asian heritage and the local aspects of the brand. Silver then created a set of strong and distinct brand assets: a new logo, the tag line “The Tofu from Sweden”, a new tasty, exclusive image style and distinct brand assets for the packaging. The result: YiPin gained market leadership in the fresh vegan category by attracting a wider audience and therefore increasing their market share with 23%.

YiPin_packaging-assets
YiPin_Totebag
YiPin_phone
YiPin_AD

Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00

Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00

Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00

Silver
Bolinders plan 2
112 24 Stockholm
+46 8 562 120 00

We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.

We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.

We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.

We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.

We are a strategic brand and design agency. We develop creative spaces that make people and brands achieve greater things.